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~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Dwivedi, Yogesh Kumar"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~subject:"Branding"
~subject:"Consumer behaviour"
~subject:"Digitization"
~subject:"Indien"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Branding
Consumer behaviour
Digitization
Indien
Systematic literature review
Konsumentenverhalten
31
Bibliometrics
11
Bibliometrie
11
Brand management
10
Markenführung
10
Relationship marketing
10
Beziehungsmarketing
9
Brand image
8
Markenimage
8
Digitalisierung
6
Innovation
6
Internet marketing
6
Online retailing
6
Online-Handel
6
Online-Marketing
6
Social Web
6
Social web
6
Brand
5
E-commerce
5
Electronic Commerce
5
Viral marketing
5
Virales Marketing
5
Customer satisfaction
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Einzelhandel
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Firm performance
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Kundenzufriedenheit
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Markenartikel
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Meta-Analyse
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Meta-analysis
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Retail trade
4
Unternehmenserfolg
4
Artificial intelligence
3
Confidence
3
Customer integration
3
Data Mining
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Dienstleistungsqualität
3
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40
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Article in journal
Aufsatz in Zeitschrift
40
Language
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English
Spanish
Author
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Beatty, Sharon E.
Dwivedi, Yogesh Kumar
Paul, Justin
Roy, Sanjit
Laroche, Michel
27
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Pereira, Vijay
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Parida, Vinit
11
Richard, Marie-Odile
11
Balaji, M. S.
10
Filieri, Raffaele
10
Sharma, Piyush
10
Teng, Lefa
10
Vrontis, Demetris
10
Chebat, Jean-Charles
9
Debroy, Bibek
9
Gupta, Suraksha
9
Kukar-Kinney, Monika
9
Mariani, Marcello M.
9
Merchant, Altaf
9
Oghazi, Pejvak
9
Seo, Yuri
9
Septianto, Felix
9
Shukla, Paurav
9
Choi, Jeonghye
8
Malik, Ashish
8
Melewar, T. C.
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
Bhattacharyya, Bisweswar
7
Foroudi, Pantea
7
Geuens, Maggie
7
Katti, Vijaya
7
Kim, Kyung Hoon
7
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Journal of business research : JBR
Journal of retailing and consumer services
25
International journal of Indian culture and business management
13
Technological forecasting & social change : an international journal
9
European journal of marketing : EJM
6
Information systems management
6
Journal of strategic marketing
6
The marketing review
6
European management journal
5
International journal of consumer studies
5
Psychology & marketing
4
Asia Pacific journal of marketing and logistics
3
Business strategy and the environment
3
International journal of entrepreneurial behavior & research
3
International journal of market research
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing theory and practice
3
Electronic government : EG; an international journal
2
European journal of marketing
2
International business review : the official journal of the European International Business Academy
2
International journal of bank marketing
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of innovation & knowledge : JIK
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The international journal of bank marketing : IJBM
2
The journal of consumer marketing
2
The journal of services marketing
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Benchmarking : an international journal
1
British journal of management
1
Electronic commerce research
1
European journal of innovation management : EJIM
1
European management review : EMR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
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ECONIS (ZBW)
40
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1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
3
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
6
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
Saved in:
7
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
8
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
9
Social influence research in consumer behavior: What we learned and what we need to learn? : a hybrid systematic literature review
Bhukya, Ramulu
;
Paul, Justin
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014301814
Saved in:
10
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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