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~isPartOf:"Forschen und Wissen / Wirtschaftswissenschaften"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"B-to-B-Marketing"
~subject:"Koopetition"
~subject:"Marketing"
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B-to-B-Marketing
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Strategic management
132
Strategisches Management
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Firm performance
33
Unternehmenserfolg
33
Marketing management
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Marketingmanagement
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Forschen und Wissen / Wirtschaftswissenschaften
Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
37
Europäische Hochschulschriften / 5
20
Gabler Edition Wissenschaft
12
Springer eBook Collection / Business and Economics
12
Lehrbuch
10
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
8
Marktorientierte Unternehmensführung
8
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7
The journal of business & industrial marketing
7
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6
Neue betriebswirtschaftliche Forschung : Nbf
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Schriften zu Marketing und Management
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Technological economics
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Arbeitspapier / Institut für Marketing, Universität Mannheim
5
Coopetition : winning strategies for the 21st century
5
Long range planning : LRP ; international journal of strategic management
5
Marketing-Wissen
5
Schriften zum Marketing
5
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Springer eBook Collection / Business and Management
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
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Edward Elgar E-Book Archive
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Gabler-Edition Wissenschaft
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Hamburger Schriften zur Marketingforschung
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Handbook of research on Asian business
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Marketing intelligence & planning
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Marketing und Management in der Lebensmittelbranche : Diskussionsbeiträge
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Reihe: Marketing : MAR
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Springer eBook Collection
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Technology analysis & strategic management
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Wirtschaftswissenschaft
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Berichte aus der Betriebswirtschaft
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Berner betriebswirtschaftliche Schriften
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Betriebswirtschaftslehre für Technologie und Innovation
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European journal of marketing : EJM
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Grundlagen und Praxis der Betriebswirtschaft
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Hochschulschriften zur Betriebswirtschaftslehre
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International journal of technology management : IJTM
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ECONIS (ZBW)
43
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1
The influence of managerial perceptions on adopting environmental strategies in B2B : an exploratory study from emerging countries
Al-Kwifi, Osama Sam
;
Abu Farha, Allam K.
;
Obeidat, Shatha
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 550-563
Persistent link: https://www.econbiz.de/10014455372
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
4
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
5
The relationship between coopetition strategies and company performance under different levels of competitive intensity, market dynamism, and technological turbulence
Crick, James M.
;
Friske, Wesley
;
Morgan, Todd A.
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 56-77
Persistent link: https://www.econbiz.de/10014531686
Saved in:
6
Managing paradoxical tensions to initiate coopetition between MNEs : the rise of coopetition formation teams
Gernsheimer, Oliver
;
Kanbach, Dominik K.
;
Gast, Johanna
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 148-174
Persistent link: https://www.econbiz.de/10014531690
Saved in:
7
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
8
How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
Saved in:
9
Coopetition : strategy and interorganizational transformation : platform, innovation barriers, and coopetitive dynamics
Burström, Thommie
;
Kock, Sören
;
Wincent, Joakim
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 101-115
Persistent link: https://www.econbiz.de/10013326922
Saved in:
10
Unpacking the management of oligo-coopetition strategies in the absence of a moderating third party
Le Roy, Frédéric
;
Bez, Sea Matilda
;
Gast, Johanna
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 125-137
Persistent link: https://www.econbiz.de/10013206348
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