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~isPartOf:"Fortune"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"PC-Praxis"
~subject:"Digitization"
~subject:"Soziales Netzwerk"
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Digitization
Soziales Netzwerk
Consumer behaviour
473
Konsumentenverhalten
473
Social Web
452
Social web
452
Internet marketing
320
Online-Marketing
320
Online retailing
212
Online-Handel
212
Beziehungsmarketing
152
Relationship marketing
152
E-commerce
148
Electronic Commerce
148
Brand management
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Markenführung
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Viral marketing
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Virales Marketing
130
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84
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Digitalisierung
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Article
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111
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Agarwal, Shaurya
3
Berezan, Orie
3
Kachroo, Pushkin
3
Krishen, Anjala S.
3
Gascó, José
2
Gonzalez, Reyes
2
Huarng, Kun-Huang
2
Llopis, Juan
2
Parida, Vinit
2
Paul, Justin
2
Schlegelmilch, Bodo B.
2
Schumann, Jan Hendrik
2
Wincent, Joakim
2
Abosag, Ibrahim
1
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1
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1
Amit, Raphael
1
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1
Arora, Anshu
1
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1
Asamoah, Daniel Adomako
1
Ates, Aylin
1
Aversa, Paolo
1
Azam, Akbar
1
Azer, Jaylan
1
Baker, LaKami T.
1
Baker, Thomas L.
1
Bakir, Nuran Acur
1
Balabanis, George
1
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1
Bart, Yakov
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Fortune
Journal of business research : JBR
PC-Praxis
Technological forecasting & social change : an international journal
121
Springer eBook Collection
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
62
Journal of digital banking
46
SpringerLink / Bücher
41
Journal of open innovation : technology, market, and complexity
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Finance research letters
32
Information systems research : ISR
32
Journal of management information systems : JMIS
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of retailing and consumer services
31
Business horizons
29
Telecommunications policy : the international journal of digital economy, data sciences and new media
27
Electronic commerce research
25
Electronic markets : EM ; the international journal of electronic commerce and business media
25
Management information systems : mis quarterly
25
International journal of business information systems : IJBIS
23
Journal of payments strategy & systems
21
CESifo working papers
20
Cogent business & management
20
European research studies
20
Springer Proceedings in Business and Economics
20
Premier reference source
19
Discussion papers / CEPR
18
Electronic markets : the international journal on networked business
18
Technology analysis & strategic management
18
Technovation : the international journal of technological innovation, entrepreneurship and technology management
18
International journal of internet marketing and advertising : IJIMA
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Working paper
17
World Bank E-Library Archive
17
IEEE transactions on engineering management : EM
16
International journal of networking and virtual organisations : IJNVO
16
MIS quarterly
16
Other Infrastructure Study
16
Discussion paper series / IZA
15
Electronic commerce research and applications
15
International journal of hospitality management
15
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ECONIS (ZBW)
111
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111
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
The implications of multi-sided platforms in managing digital business ecosystems
Suuronen, Sami
;
Ukko, Juhani
;
Saunila, Minna
;
Rantala, Tero
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549650
Saved in:
3
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
4
How rating mechanisms shape user search, quality inference and engagement in online platforms : experimental evidence
Foster, Joshua
- In:
Journal of business research : JBR
142
(
2022
),
pp. 791-807
Persistent link: https://www.econbiz.de/10013168461
Saved in:
5
How does competition policy affect enterprise digitization? : dual perspectives of digital commitment and digital innovation
Xie, Yu
;
Wu, Desheng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014552015
Saved in:
6
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
7
Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma
;
Lutz, Christoph
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
Saved in:
8
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
9
From social networking to willingness to disclose personal data when shopping online : modelling in the context of social exchange theory
Urbonavicius, Sigitas
;
Degutis, Mindaugas
;
Zimaitis, Ignas
- In:
Journal of business research : JBR
136
(
2021
),
pp. 76-85
Persistent link: https://www.econbiz.de/10012663281
Saved in:
10
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
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