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~isPartOf:"Fortune"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"PC-Praxis"
~subject:"Markenartikel"
~subject:"Sharing economy"
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Markenartikel
Sharing economy
Consumer behaviour
473
Konsumentenverhalten
473
Social Web
452
Social web
452
Internet marketing
320
Online-Marketing
320
Online retailing
212
Online-Handel
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Benoit, Sabine
3
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1
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Fortune
Journal of business research : JBR
PC-Praxis
International journal of hospitality management
50
Technological forecasting & social change : an international journal
36
The journal of product & brand management
36
The journal of brand management : an international journal
33
Journal of retailing and consumer services
32
International journal of contemporary hospitality management
27
Tourism management : research, policies, practice
24
Springer eBook Collection
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
International journal of internet marketing and advertising : IJIMA
16
Journal of marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
SpringerLink / Bücher
15
Psychology & marketing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of innovation & knowledge : JIK
13
Journal of marketing theory and practice : JMTP
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Working paper / National Bureau of Economic Research, Inc.
13
Discussion paper / International Transport Forum
12
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of production economics
12
Journal of fashion marketing and management
12
Journal of travel and tourism marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Marketing intelligence & planning
11
NBER working paper series
11
Transportation research / E : an international journal
11
Business horizons
10
Cogent business & management
10
International journal of advertising : the quarterly review of marketing communications
10
International journal of business and globalisation : IJBG
10
NBER Working Paper
10
Australasian marketing journal
9
European journal of marketing
9
Journal of management information systems : JMIS
9
Journal of marketing communications
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of promotion management : innovations in planning and applied research
9
Journal of strategic marketing
9
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ECONIS (ZBW)
102
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1
Business model change and internationalization in the sharing economy
Thornton, Heidi Coral
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535027
Saved in:
2
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
3
Preventing bypass on sharing economy platforms : the impact of message framing on users' bypass intention
Nguyen, Stephanie
;
Nicod, Lionel
;
Llosa, Sylvie
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555889
Saved in:
4
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
5
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
6
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
7
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
8
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
9
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
10
It takes two to tango : the role of interactivity in enhancing customer engagement on sharing economy platforms
Yuan, Ruizhi
;
Chen, Yanyan
;
Mandler, Timo
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552020
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