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~isPartOf:"Franchising globally : innovation, learning and imitation"
~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Journal of business research : JBR"
~person:"Bodey, Kelli"
~person:"Matanda, Margaret J."
~person:"Watson, Anna"
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Franchising
6
Brand image
2
Brand management
2
Consumer behaviour
2
Entrepreneurship
2
Entrepreneurship approach
2
Franchisor support
2
Human resources
2
Konsumentenverhalten
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Markenführung
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Markenimage
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Australia
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Australien
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B-to-B-Marketing
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B2B brand loyalty
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Beziehungsmarketing
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Brand
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Brand citizenship behavior
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Business-to-business marketing
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Corporate culture
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Emerging economies
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Entrepreneurial franchisee selection
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Firm performance
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Franchise branding
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Franchise system performance
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Franchisee experience
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Franchisee-perceived brand image
1
Franchisor competence
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Globalisierung
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Bodey, Kelli
Matanda, Margaret J.
Watson, Anna
Alon, Ilan
15
Grünhagen, Marko
5
Welsh, Dianne H. B.
5
Wollan, Melody L.
4
Dada, Olufunmilola
3
Alpeza, Mirela
2
Bretas, Vanessa P. G.
2
Croonen, Evelien P. M.
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Erceg, Aleksandar
2
Frazer, Lorelle
2
Madanoglu, Melih
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Merrilees, Bill
2
Mitchell, Matthew C.
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Nyadzayo, Munyaradzi W.
2
Rosado-Serrano, Alexander
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Sardy, Marc
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Windsperger, Josef
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Aktas, Gurhan
1
Alami, Rachis
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Ayup-González, Jannett
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Bertrand, Jean-Louis
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Franchising globally : innovation, learning and imitation
International entrepreneurship and management journal
Journal of business research : JBR
International small business journal : researching entrepreneurship
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Business strategy and the environment
1
Entrepreneurship theory and practice : ET&P
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International small business journal : ISBJ
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ECONIS (ZBW)
6
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1
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
2
When do franchisors select entrepreneurial franchisees? An organizational identity perspective
Watson, Anna
;
Dada, Olufunmilola
;
Grünhagen, Marko
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5934-5945
Persistent link: https://www.econbiz.de/10011597559
Saved in:
3
The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1886-1894
Persistent link: https://www.econbiz.de/10011384162
Saved in:
4
The moderating influence of HR operational autonomy on the entrepreneurial orientation-performance link in franchise systems
Grünhagen, Marko
;
Wollan, Melody L.
;
Dada, Olufunmilola
; …
- In:
International entrepreneurship and management journal
10
(
2014
)
4
,
pp. 827-844
Persistent link: https://www.econbiz.de/10010439064
Saved in:
5
Franchisors do their homework before entering international markets : experiences from the Australian franchising sector
Frazer, Lorelle
;
Merrilees, Bill
;
Bodey, Kelli
- In:
International entrepreneurship and management journal
3
(
2007
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10003562387
Saved in:
6
Franchising and intellectual capital : a franchisee's perspective
Watson, Anna
;
Stanworth, John
- In:
International entrepreneurship and management journal
2
(
2006
)
3
,
pp. 337-349
Persistent link: https://www.econbiz.de/10003486398
Saved in:
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