Franchisors do their homework before entering international markets : experiences from the Australian franchising sector
Year of publication: |
2007
|
---|---|
Authors: | Frazer, Lorelle ; Merrilees, Bill ; Bodey, Kelli |
Published in: |
International entrepreneurship and management journal. - New York, NY [u.a.] : Springer, ISSN 1554-7191, ZDB-ID 2239363-8. - Vol. 3.2007, 4, p. 437-452
|
Subject: | Franchising | Globalisierung | Globalization | Australien | Australia |
-
Internationalization modeling : a comparative analysis of American and Australian franchise firms
Aliouche, E. Hachemi, (2012)
-
Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle, (2012)
-
Cost relationships and globalization in the Australian clothing industry
Truett, Lila J., (2017)
- More ...
-
Female franchisees : a lost opportunity for franchising sector growth?
Thaichon, Park, (2020)
-
Power and control in the franchise network : an investigation of ex-franchisees and brand piracy
Frazer, Lorelle, (2007)
-
Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle, (2012)
- More ...