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~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~isPartOf:"International journal of industrial organization"
~subject:"Konsumentenverhalten"
~subject:"Werbeträger"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising media"
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Konsumentenverhalten
Werbeträger
Advertising media
4
USA
3
United States
3
1983-1993
2
Advertising
2
Advertising effects
2
Beer
2
Bier
2
Werbewirkung
2
Werbung
2
1994-2004
1
Advertising regulation
1
Celebrity endorsement
1
Celebrity endorsements
1
Celebrity-Werbung
1
Cost function
1
Durable
1
FMCG
1
India
1
Indien
1
Kostenfunktion
1
Returns to scale
1
Sachin Tendulkar
1
Skalenertrag
1
Spirits
1
Spirituosen
1
Substitution effect
1
Substitutionseffekt
1
Werbebeschränkung
1
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Article
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Article in journal
Aufsatz in Zeitschrift
4
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English
4
Author
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Seldon, Barry J.
2
Frank, Mark W.
1
Färe, Rolf
1
Grosskopf, Shawna
1
Jewell, R. Todd
1
O'Brien, Daniel M.
1
Shanthi, P.
1
Thiyagarajan, S.
1
Tremblay, Victor J.
1
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
International journal of industrial organization
Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
6
Journal of promotion management : JPM
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Group decision and negotiation
2
International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
Academia : revista Latinoamericana de administración
1
Akzente
1
Applied economics letters
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Comparative economic research : Central and Eastern Europe
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Der Markt : international journal of marketing
1
Enterprise & society : the international journal of business history
1
European management journal
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurial venturing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
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ECONIS (ZBW)
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1
Celebrity advertising in Indian visual media
Thiyagarajan, S.
;
Shanthi, P.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 182-190
Persistent link: https://www.econbiz.de/10011302378
Saved in:
2
Media substitution in advertising : a spirited case study
Frank, Mark W.
- In:
International journal of industrial organization
26
(
2008
)
1
,
pp. 308-326
Persistent link: https://www.econbiz.de/10003629112
Saved in:
3
Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
Saved in:
4
Media substitution and economies of scale in advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
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