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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of strategic marketing"
~subject:"Marketing management"
~subject:"Marketingtheorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Sammelwerk"
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Marketing management
Marketingtheorie
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11
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9
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4
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3
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3
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2
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2
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2
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Gabler Edition Wissenschaft
International journal of advertising : the review of marketing communications
Journal of strategic marketing
SpringerLink / Bücher
26
Premier reference source
21
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
19
Erfurter Hefte zum angewandten Marketing
14
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6
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Developments in marketing science: Proceedings of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Influencer marketing
2022
Persistent link: https://www.econbiz.de/10013167394
Saved in:
2
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
3
Special issue on leveraged marketing communications
Yoon, Sukki
(
ed.
);
Choi, Yung Kyun
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260260
Saved in:
4
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009510642
Saved in:
5
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009314493
Saved in:
6
Special issue: Competitive intelligence, analysis & strategy
Wright, Sheila
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008808962
Saved in:
7
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred...
Klante, Oliver
(
ed.
);
Kirchgeorg, Manfred
(
honouree
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003739742
Saved in:
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
Ahlert, Dieter
(
ed.
)
-
2007
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003480573
Saved in:
9
Special issue: Return on marketing investment : the new marketing paradigm
Ashill, Nicholas
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003621384
Saved in:
10
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
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