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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
555
Relationship marketing
555
Consumer behaviour
233
Konsumentenverhalten
233
Customer satisfaction
133
Kundenzufriedenheit
133
Dienstleistungsqualität
104
Service quality
104
Theorie
73
Theory
73
Deutschland
65
Germany
65
Lieferantenmanagement
65
Supplier relationship management
65
Brand management
64
Markenführung
64
Marketing management
59
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59
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53
Kundenwert
53
Customer integration
50
Kundenintegration
50
Brand image
49
Markenimage
49
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45
Social web
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Hotel industry
42
Hotellerie
42
Kundenmanagement
36
Internet marketing
33
Online-Marketing
33
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32
Markenartikel
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Confidence
31
Vertrauen
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Betriebliche Wertschöpfung
29
Salespeople
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Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
7
Simkin, Lyndon
6
Han, Heesup
5
Scheer, Lisa K.
5
Dibb, Sally
4
Fernandes, Teresa
4
Grewal, Dhruv
4
Harrigan, Paul
4
Japutra, Arnold
4
Lam, Son K.
4
Pervan, Simon J.
4
Rapp, Adam
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Bilgihan, Anil
3
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Johnson, Lester W.
3
Jones, Eli
3
Krafft, Manfred
3
Mengue Nkoa, Clément U.
3
Thaichon, Park
3
Verhoef, Peter C.
3
Weaven, Scott
3
Alavi, Sascha
2
Alnawas, Ibrahim
2
Ashill, Nicholas
2
Bagusat, Ariane
2
Baker, Thomas L.
2
Bauer, Hans H.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Bove, Liliana L.
2
Brady, Michael K.
2
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Gabler Edition Wissenschaft
International journal of contemporary hospitality management
Journal of strategic marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
563
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
4
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
5
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
6
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
7
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
8
Knowing how satisfied/dissatisfied is far from enough : a comprehensive customer satisfaction analysis framework based on hybrid text mining techniques
Yang, Tong
;
Wu, Jie
;
Zhang, Junming
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 873-892
Persistent link: https://www.econbiz.de/10014483793
Saved in:
9
"Going the extra mile" : an integrative model of customer delight
Kim, Soyeon
;
Kim, Mi Ran
;
Choi, Laee
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1193-1212
Persistent link: https://www.econbiz.de/10014483819
Saved in:
10
Customer preferences for staycation package attributes
Qiu, Richard T. R.
;
King, Brian
;
Tang, Mei Fung Candy
; …
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10014483843
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