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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of electronic customer relationship management : IJECRM"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
575
Relationship marketing
575
Consumer behaviour
197
Konsumentenverhalten
197
Customer satisfaction
110
Kundenzufriedenheit
110
Dienstleistungsqualität
76
Service quality
76
Theorie
73
Theory
73
Lieferantenmanagement
66
Supplier relationship management
66
Deutschland
65
Germany
65
Marketing management
64
Marketingmanagement
64
E-commerce
59
Electronic Commerce
59
Customer value
51
Kundenwert
51
Social Web
51
Social web
51
Brand management
43
Customer integration
43
Kundenintegration
43
Markenführung
43
Brand image
38
Markenimage
38
Kundenmanagement
36
Internet marketing
34
Online-Marketing
34
Confidence
33
Vertrauen
33
Einzelhandel
30
Retail trade
30
Online retailing
29
Online-Handel
29
Firm performance
28
Salespeople
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Keramati, Abbas
8
Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
7
Simkin, Lyndon
6
Ranjan, Jayanthi
5
Scheer, Lisa K.
5
Chen, Tser-yieth
4
Dibb, Sally
4
Fernandes, Teresa
4
Grewal, Dhruv
4
Harrigan, Paul
4
Japutra, Arnold
4
Lam, Son K.
4
Pervan, Simon J.
4
Rapp, Adam
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Bhatnagar, Vishal
3
Evans, Kenneth R.
3
Ganesh, K.
3
Gremler, Dwayne D.
3
Jones, Eli
3
Krafft, Manfred
3
Madhani, Pankaj M.
3
Mengue Nkoa, Clément U.
3
Muhammad Anshari
3
Sangle, Purnima S.
3
Sohn, Changsoo
3
Thaichon, Park
3
Verhoef, Peter C.
3
Weaven, Scott
3
Abdullateef, Aliyu Olayemi
2
Abu-Shanab, Emad
2
Al-nassar, Bilal Ali Yaseen
2
Alavi, Sascha
2
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Deutschland / Bundeswehr / Universität Hamburg
1
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Gabler Edition Wissenschaft
International journal of electronic customer relationship management : IJECRM
Journal of strategic marketing
Journal of the Academy of Marketing Science
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
583
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
4
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
5
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
6
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
7
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
8
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
9
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
10
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
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