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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Beziehungsmarketing"
~subject:"Experiment"
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Search: subject_exact:"Customer integration"
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Beziehungsmarketing
Experiment
Customer integration
26
Kundenintegration
26
Relationship marketing
22
Consumer behaviour
11
Konsumentenverhalten
11
Produktentwicklung
9
Customer satisfaction
7
Kundenzufriedenheit
7
Customer engagement
6
Innovation management
6
Innovationsmanagement
6
Kundenorientierung
6
Social Web
6
Social web
6
Co-creation
5
Innovation
5
Betriebliche Wertschöpfung
4
Brand management
4
Dienstleistungsqualität
4
Gastgewerbe
4
Hospital
4
Hospitality industry
4
Krankenhaus
4
Markenführung
4
New product development
4
Service quality
4
Theorie
4
Theory
4
Value creation
4
Brand image
3
Internet marketing
3
Markenimage
3
Online-Marketing
3
Viral marketing
3
Virales Marketing
3
hospitality
3
Bibliometrics
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Bibliometrie
2
Brand
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Busser, James A.
2
Möller, Matthias
2
Shulga, Lenna V.
2
Anning-Dorson, Thomas
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Berenguer Contrí, Gloria
1
Bilgihan, Anil
1
Bilro, Ricardo Godinho
1
Chang, Wen
1
Chen, Shuping
1
Cohen-Vernik, Dinah
1
Dinner, Isaac M.
1
Dong, Lin
1
Eisingerich, Andreas B
1
Enke, Margit
1
Fritze, Martin Paul
1
Gelbrich, Katja
1
González-Mansilla, Oscar Luis
1
Guerreiro, João Pedro Silva Martins
1
Han, Xiaoyun
1
Heath, Timothy B.
1
Heerde, Harald J. van
1
Henkens, Bieke
1
Kim, Hyelin
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Kull, Alexander J.
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Larivière, Bart
1
Loureiro, Sandra Maria Correia
1
Marchand, André
1
Neslin, Scott A.
1
Nishikawa, Hidehiko
1
Nita, Arfenia
1
Nyamekye, Michael Boadi
1
Ogawa, Susumu
1
Okumus, Fevzi
1
Pazgal, Amit I.
1
Poznanski, Steffi
1
Ramkissoon, Haywantee
1
Rath, Verena
1
Reichart, Sybille V.
1
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Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of hospitality marketing & management
Journal of business research : JBR
87
Journal of retailing and consumer services
59
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
SpringerLink / Bücher
19
The service industries journal
19
The journal of business & industrial marketing
18
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of service research
13
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Services marketing quarterly
9
Journal of marketing
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
22
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22
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1
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
Relational energy and co-creation : effects on hospitality stakeholders' wellbeing
Shulga, Lenna V.
;
Busser, James A.
;
Chang, Wen
- In:
Journal of hospitality marketing & management
31
(
2022
)
8
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10013459489
Saved in:
4
Customer engagement research in hospitality and tourism : a systematic review
Chen, Shuping
;
Han, Xiaoyun
;
Bilgihan, Anil
;
Okumus, Fevzi
- In:
Journal of hospitality marketing & management
30
(
2021
)
7
,
pp. 871-904
Persistent link: https://www.econbiz.de/10012649557
Saved in:
5
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
6
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
7
Impact of customization and innovation on hospitality firms' performance
Tweneboah-Koduah, Ernest Yaw
;
Anning-Dorson, Thomas
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10012256120
Saved in:
8
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
9
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
10
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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