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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Customer integration"
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Beziehungsmarketing
Customer integration
32
Kundenintegration
32
Relationship marketing
24
Consumer behaviour
16
Konsumentenverhalten
16
Social Web
14
Social web
14
Internet marketing
11
Online-Marketing
11
Produktentwicklung
10
Co-creation
7
Brand management
6
Kundenorientierung
6
Markenführung
6
Viral marketing
6
Virales Marketing
6
Customer engagement
5
Innovation management
5
Innovationsmanagement
5
New product development
5
Engagement
4
Innovation
4
Theorie
4
Theory
4
Brand
3
Crowdsourcing
3
Markenartikel
3
Mobile communications
3
Mobilkommunikation
3
Social media
3
Advertising effects
2
Customer satisfaction
2
Customer service
2
Customization
2
Deutschland
2
Dienstleistungsqualität
2
Digital marketing
2
Digitalisierung
2
Digitization
2
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Undetermined
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18
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6
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18
Hochschulschrift
5
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5
Collection of articles of several authors
1
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English
18
German
6
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Eelen, Jiska
2
Eigenraam, Anniek W.
2
Möller, Matthias
2
Verlegh, Peeter
2
Atakan, S. Sinem
1
Bacile, Todd J.
1
Bagozzi, Richard P.
1
Bolton, Ruth
1
Chan, Kimmy Wa
1
Chang, Aihwa
1
Cohen-Vernik, Dinah
1
Dinner, Isaac M.
1
Dolen, Willemijn M. van
1
Dong, Lin
1
Eisingerich, Andreas B
1
Enke, Margit
1
Fritze, Martin Paul
1
Gelbrich, Katja
1
Hammedi, Wafa
1
Heath, Timothy B.
1
Heerde, Harald J. van
1
Henkens, Bieke
1
Hsieh, Sara H.
1
Kull, Alexander J.
1
Larivière, Bart
1
Leclercq, Thomas
1
Li, Stella Yiyan
1
Lin, Arjen van
1
Marchand, André
1
Mazloom, Masoud
1
Mulky, Avinash G.
1
Neslin, Scott A.
1
Nishikawa, Hidehiko
1
Nita, Arfenia
1
Ogawa, Susumu
1
Pazgal, Amit I.
1
Poncin, Ingrid
1
Poznanski, Steffi
1
Ranjan, Kumar Rakesh
1
Rath, Verena
1
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Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
86
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
Journal of strategic marketing
22
International journal of hospitality management
20
The service industries journal
19
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of service research
13
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
Services marketing quarterly
9
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
24
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1
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24
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1
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
2
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
3
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
4
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
5
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
6
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
7
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
8
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
Saved in:
9
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
Saved in:
10
A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Lin, Arjen van
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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