//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~isPartOf:"Verfahren, Datenauswertung, Ergebnisdarstellung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Absatzforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market research
126
Marktforschung
126
Theorie
53
Theory
53
Deutschland
31
Germany
30
Consumer behaviour
26
Konsumentenverhalten
26
Marketing
14
Marketing management
12
Marketingmanagement
12
Conjoint analysis
10
Conjoint-Analyse
10
Befragung
8
Beziehungsmarketing
8
Bibliometrics
8
Bibliometrie
8
Innovation
8
Interview
8
Relationship marketing
8
Brand
7
Estimation
7
Markenartikel
7
Schätzung
7
Conjoint Measurement
6
USA
6
United States
6
Brand management
5
Lieferantenmanagement
5
Markenführung
5
Marketing theory
5
Marketingtheorie
5
Supplier relationship management
5
Verbraucherverhalten
5
Automotive market
4
Einzelhandel
4
Kfz-Markt
4
Market segmentation
4
Marktsegmentierung
4
Retail trade
4
more ...
less ...
Online availability
All
Undetermined
16
Free
1
Type of publication
All
Article
83
Book / Working Paper
43
Type of publication (narrower categories)
All
Article in journal
65
Aufsatz in Zeitschrift
65
Hochschulschrift
41
Thesis
41
Aufsatz im Buch
18
Book section
18
Bibliografie enthalten
9
Bibliography included
9
Collection of articles of several authors
2
Sammelwerk
2
Systematic review
2
Übersichtsarbeit
2
Aufsatzsammlung
1
Bibliografie
1
Case study
1
Fallstudie
1
Festschrift
1
Konferenzschrift
1
more ...
less ...
Language
All
English
67
German
59
Author
All
Dekimpe, Marnik G.
3
Kamakura, Wagner A.
3
Kayande, Ujwal
3
Lehmann, Donald R.
3
Roberts, John H.
3
Rogge, Hans-Jürgen
3
Stremersch, Stefan
3
DeSarbo, Wayne
2
Du, Rex Yuxing
2
Eisend, Martin
2
Grover, Rajiv
2
Hagstotz, Werner
2
Hillig, Thomas
2
Hippmann, Hans-Dieter
2
Leeflang, Peter
2
Pepels, Werner
2
Sauermann, Peter
2
Schillewaert, Niels
2
Schmitt-Hagstotz, Karin
2
Steenkamp, Jan-Benedict E. M.
2
Unger, Fritz
2
Weijters, Bert
2
Winter, Russell S.
2
Agrawal, Jagdish
1
Ahearne, Michael
1
Alba, Joseph W.
1
Allen, Neal
1
Altintig, Z. Ayca
1
An, Jake T.
1
Armstrong, Jon Scott
1
Arnould, Eric J.
1
Astous, Alain d'
1
Balachander, Subramanian
1
Balasubramanian, Siva Kumar
1
Baumgarth, Carsten
1
Bemmaor, Albert C.
1
Berend, Patrik
1
Bidmon, Sonja
1
Bielert, Wilhelm
1
Boivin, Yvan
1
more ...
less ...
Institution
All
American Marketing Association / Task Force on the Development of Marketing Thought
1
Published in...
All
Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
Verfahren, Datenauswertung, Ergebnisdarstellung
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
61
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Marketing : ZFP ; journal of research and management
43
Journal of marketing management : MM
42
Europäische Hochschulschriften / 5
38
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
European journal of marketing : EJM
17
more ...
less ...
Source
All
ECONIS (ZBW)
126
Showing
1
-
10
of
126
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Learning from data : an empirics-first approach to relevant knowledge generation
Golder, Peter N.
;
Dekimpe, Marnik G.
;
An, Jake T.
; …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 319-336
Persistent link: https://www.econbiz.de/10014245094
Saved in:
2
Note: a new approach to the modeling of spatially dependent and heterogeneous geographical regions
Kim, Sunghoon
;
DeSarbo, Wayne
;
Chang, Won
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 792-803
Persistent link: https://www.econbiz.de/10012939504
Saved in:
3
A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
Saved in:
4
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
5
Creating boundary-breaking, marketing-relevant consumer research
MacInnis, Deborah J.
;
Morwitz, Vicki G.
;
Botti, Simona
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012176482
Saved in:
6
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli
;
Kumar, Ashish
;
O'Connor, Peter
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10012016493
Saved in:
7
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
8
Endogeneity in survey research
Sande, Jon Bingen
;
Ghosh, Mrinal K.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 185-204
Persistent link: https://www.econbiz.de/10011882540
Saved in:
9
A random coefficients mixture hidden Markov model for marketing research
Kappe, Eelco
;
Stadler Blank, Ashley
;
DeSarbo, Wayne
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 415-431
Persistent link: https://www.econbiz.de/10011943231
Saved in:
10
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->