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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of service research : JSR"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Beziehungsmarketing
Markenführung
Customer integration
40
Kundenintegration
40
Relationship marketing
28
Consumer behaviour
14
Konsumentenverhalten
14
Produktentwicklung
13
Innovation management
8
Innovationsmanagement
8
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8
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7
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6
Dienstleistung
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Kundenorientierung
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Dienstleistungsqualität
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Service quality
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Customer value
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Service industry
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Service-Dominant Logic
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3
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3
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Brodie, Roderick J.
3
Hollebeek, Linda D.
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2
Doorn, Jenny van
2
Ilić, Ana
2
Jurić, Biljana
2
Lemon, Katherine N.
2
Möller, Matthias
2
Verhoef, Peter C.
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Alexander, Matthew
1
Atakan, S. Sinem
1
Bagozzi, Richard P.
1
Benoit, Sabine
1
Bone, Sterling A.
1
Calder, Bobby J.
1
Ciuchita, Robert
1
Cohen-Vernik, Dinah
1
Dinner, Isaac M.
1
Dong, Lin
1
Eisingerich, Andreas B
1
Enke, Margit
1
Evanschitzky, Heiner
1
Faßnacht, Martin
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Fombelle, Paul W.
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Heath, Timothy B.
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Henkens, Bieke
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Kull, Alexander J.
1
Larbig, Christine
1
Larivière, Bart
1
Libai, Barak
1
Mahr, Dominik
1
Malthouse, Edward C.
1
Marchand, André
1
Mittal, Vikas
1
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Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of service research : JSR
Journal of business research : JBR
93
Journal of retailing and consumer services
58
Industrial marketing management : the international journal for industrial and high-tech firms
38
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The journal of brand management : an international journal
19
The service industries journal
19
Journal of strategic marketing
18
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
The journal of product & brand management
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Marketing intelligence & planning
14
Service business
14
Journal of the Academy of Marketing Science
13
Handbook of research on customer engagement
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service research
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of contemporary hospitality management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing
9
Journal of service theory and practice : JSTP
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Marketing theory
9
Business horizons
8
Journal of hospitality marketing & management
8
Journal of promotion management : innovations in planning and applied research
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Services marketing quarterly
8
European journal of marketing
7
International journal of innovation management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Management decision : MD
7
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ECONIS (ZBW)
29
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1
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
2
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
3
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
4
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
5
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
6
The value of codesign : the effect of customer involvement in service design teams
Trischler, Jakob
;
Pervan, Simon J.
;
Kelly, Stephen J.
; …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 75-100
Persistent link: https://www.econbiz.de/10011855780
Saved in:
7
Absorbing customer knowledge : how customer involvement enables service design success
Storey, Chris
;
Larbig, Christine
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011855781
Saved in:
8
Customer interaction and innovation in hybrid offerings : investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
9
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
10
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
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