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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of service theory and practice : JSTP"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
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Search: subject_exact:"Customer integration"
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Beziehungsmarketing
Innovation
Customer integration
37
Kundenintegration
37
Relationship marketing
23
Betriebliche Wertschöpfung
13
Value creation
13
Consumer behaviour
12
Konsumentenverhalten
12
Produktentwicklung
10
Social Web
9
Social web
9
Co-creation
8
Innovation management
7
Innovationsmanagement
7
Value co-creation
7
Customer engagement
6
Kundenorientierung
6
Dienstleistungsqualität
5
New product development
5
Service quality
5
USA
5
United States
5
Brand management
4
Customer satisfaction
4
Customer value
4
Kundenwert
4
Kundenzufriedenheit
4
Markenführung
4
Theorie
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Theory
4
Business network
3
Engagement
3
Internet marketing
3
Online-Marketing
3
Service-Dominant Logic
3
Service-dominant logic
3
Unternehmensnetzwerk
3
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2
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2
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Chen, Tom
2
Conduit, Jodie
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Möller, Matthias
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Aagja, Jayesh
1
Al-Kilidar, Hiyam
1
Andrews, Lynda
1
Atakan, S. Sinem
1
Bagdare, Shilpa
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1
Breidbach, Christoph F.
1
Brodie, Roderick J.
1
Bruni, Roberto
1
Burdon, Stephen
1
Carrubbo, Luca
1
Cohen-Vernik, Dinah
1
Dinner, Isaac M.
1
Dong, Lin
1
Drennan, Judy
1
Eisingerich, Andreas B
1
Enke, Margit
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Fritze, Martin Paul
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Henkens, Bieke
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Hernández Ortega, Blanca
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Jain, Rajnish
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Jiménez Martínez, Julio
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Kull, Alexander J.
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Larivière, Bart
1
Marchand, André
1
Mooney, Grant Richard
1
Neslin, Scott A.
1
Nishikawa, Hidehiko
1
Nita, Arfenia
1
Ogawa, Susumu
1
Pazgal, Amit I.
1
Pels, Jaqueline
1
Plewa, Carolin
1
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Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of service theory and practice : JSTP
Journal of business research : JBR
102
Journal of retailing and consumer services
59
Industrial marketing management : the international journal for industrial and high-tech firms
46
The journal of services marketing
32
Journal of service management
31
Research policy : policy, management and economic studies of science, technology and innovation
31
Technological forecasting & social change : an international journal
25
Journal of strategic marketing
23
The service industries journal
23
International journal of hospitality management
22
International journal of innovation management
21
SpringerLink / Bücher
21
The journal of business & industrial marketing
21
Journal of marketing management : MM
16
Service business
16
Journal of service research : JSR
15
Journal of the Academy of Marketing Science
15
Customer engagement : contemporary issues and challenges
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
The journal of product & brand management
14
International journal of contemporary hospitality management
13
Journal of service research
13
Journal of marketing
12
Handbook of research on customer engagement
11
Marketing intelligence & planning
11
The journal of brand management : an international journal
11
Tourism management : research, policies, practice
11
European journal of innovation management
10
European journal of marketing
10
International journal of technology management : IJTM
10
International journal of technology marketing : IJTMkt
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Services marketing quarterly
10
Technovation : the international journal of technological innovation, entrepreneurship and technology management
10
Journal of open innovation : technology, market, and complexity
9
Business horizons
8
International journal of entrepreneurship and innovation management
8
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ECONIS (ZBW)
24
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1
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
2
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
3
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
Saved in:
4
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
5
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
6
Bridging and transcending co-creation and engagement
Conduit, Jodie
(
ed.
);
Chen, Tom
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011730587
Saved in:
7
Guest editorial: Transcending and bridging co-creation and engagement : conceptual and empirical insights
Conduit, Jodie
;
Chen, Tom
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 714-720
Persistent link: https://www.econbiz.de/10011730593
Saved in:
8
Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
Saved in:
9
Customer engagement with a service provider and context : an empirical examination
Sim, Max
;
Plewa, Carolin
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 854-876
Persistent link: https://www.econbiz.de/10011730643
Saved in:
10
Using social media posts as resources for engaging in value co-creation : the case for social media-based cause brand communities
Sorensen, Anne
;
Andrews, Lynda
;
Drennan, Judy
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 898-922
Persistent link: https://www.econbiz.de/10011730676
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