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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Kundenorientierung"
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Konsumentenverhalten
Beziehungsmarketing
259
Relationship marketing
259
Consumer behaviour
106
Theory
74
Theorie
73
Deutschland
63
Germany
63
Customer satisfaction
55
Kundenzufriedenheit
55
Bank
43
Dienstleistungsqualität
41
Service quality
41
Kundenmanagement
28
Brand management
27
Lieferantenmanagement
27
Markenführung
27
Supplier relationship management
27
Customer value
26
Kundenwert
26
Kundenorientierung
24
Personal banking
24
Privatkundengeschäft
24
Marketing management
20
Marketingmanagement
20
Brand image
19
Markenimage
19
Financial services
18
Finanzdienstleistung
18
Kundenbindung
18
Estimation
16
Schätzung
16
Vertrauen
16
Confidence
15
Customer integration
15
E-commerce
15
Electronic Commerce
15
Kundenintegration
15
Brand
13
Einzelhandel
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83
German
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Neslin, Scott A.
4
Verhoef, Peter C.
4
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3
Bang, Nguyen
2
Bapat, Dhananjay
2
Bijmolt, Tammo H. A.
2
Konuş, Umut
2
Nguyen, Hang T.
2
Rodríguez del Bosque, Ignacio A.
2
Sesé, F. Javier
2
Stiller, Michael
2
Weißgerber, Anja
2
Wieringa, Jaap E.
2
Ailawadi, Kusum L.
1
Al-Hawari, Mohd Ahmad
1
Al-jazzazi, Akram
1
Alavi, Sascha
1
Amin, Muslim
1
Amoako, George Kofi
1
Anabila, Peter
1
Anderl, Eva
1
Aroean, Lukman
1
Atakan, S. Sinem
1
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1
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1
Bauer, Hans H.
1
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1
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1
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1
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1
Bharadwaj, Neeraj
1
Bhaskar, Shilpa Sharma
1
Bhat, Suhail Ahmad
1
Bies, Suzanne M. T. A.
1
Bigné Alcañiz, J. Enrique
1
Blut, Markus
1
Bodapati, Anand V.
1
Braunstein, Christine
1
Bronnenberg, Bart J.
1
Buonamassa, Daniela
1
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Gabler Edition Wissenschaft
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The international journal of bank marketing : IJBM
Journal of retailing and consumer services
459
Journal of business research : JBR
358
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
76
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
55
The international review of retail, distribution and consumer research
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
42
SpringerLink / Bücher
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of consumer studies
32
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ECONIS (ZBW)
106
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1
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
Timing customer reactivation initiatives
Holtrop, Niels
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 570-589
Persistent link: https://www.econbiz.de/10014383229
Saved in:
4
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
5
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
7
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
8
The smarter, the better?! : customer well-being, engagement, and perceptions in smart service systems
Henkens, Bieke
;
Verleye, Katrien
;
Larivière, Bart
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 425-447
Persistent link: https://www.econbiz.de/10012591054
Saved in:
9
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
10
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
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