//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Psychology & marketing"
~isPartOf:"Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis"
~person:"Bauer, Hans H."
~person:"Woodside, Arch G."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
5
Markenführung
5
Brand image
4
Markenimage
4
Narrative Methode
3
Narrative method
3
Deutschland
2
Dienstleistungsqualität
2
Gambling
2
Germany
2
Glücksspiel
2
Macau
2
Market research
2
Marktforschung
2
Service quality
2
Theorie
2
Theory
2
Addiction
1
Advertising
1
Advertising effects
1
Arts
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Brand
1
Competition
1
Consumer boycott
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer analysis
1
Customer satisfaction
1
Experiment
1
Fashion
1
Food
1
Fuzzy sets
1
Fuzzy-Set-Theorie
1
Game theory
1
Gerechtigkeit
1
Haarkosmetik
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
14
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
14
Aufsatz in Zeitschrift
14
Hochschulschrift
2
Thesis
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
11
German
6
Author
All
Bauer, Hans H.
Woodside, Arch G.
Yi, Youjae
9
Gierl, Heribert
8
Walsh, Gianfranco
8
Huber, Frank
6
Sauer, Nicola E.
6
Chan, Eugene Y.
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Wiedmann, Klaus-Peter
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Wildner, Raimund
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
Jahrbuch der Absatz- und Verbrauchsforschung
Psychology & marketing
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
26
Reihe: Management-Know-how / M : praxisnah und aktuell
7
Advances in culture, tourism and hospitality research
5
Journal of business research : JBR
4
Marketing : ZFP ; journal of research and management
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Australasian marketing journal
2
Emerald insight
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
Journal of business ethics : JOBE
2
Journal of retailing and consumer services
2
Management Know-how
2
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
2
Advertising and consumer psychology conferences
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Consumer behavior in tourism and hospitality research
1
Consumer-brand relationships : theory and practice
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European Journal of Marketing
1
European journal of marketing : EJM
1
European retail research
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Handbuch Multi-Channel-Marketing
1
Handelsforschung
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
International marketing review
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
2
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
3
Revisiting problem gamblers' harsh gaze on casino services : applying complexity theory to identify exceptional customers
Woodside, Arch G.
;
Prentice, Catherine
;
Larsen, Anders
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10011287634
Saved in:
4
Consuming alone : broadening Putnam's "bowling alone" thesis
Rauch, Andreas
;
Deker, Johannes S.
;
Woodside, Arch G.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 967-976
Persistent link: https://www.econbiz.de/10011340187
Saved in:
5
Cultural diversity and marketing transactions : are market integration, large community size, and world religions necessary for fairness in ephemeral exchanges?
Woodside, Arch G.
;
Zhang, Mann
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 263-276
Persistent link: https://www.econbiz.de/10009728497
Saved in:
6
Der Konsument im Focus des Social Media Marketing
Bauer, Hans H.
;
Toma, Boris
;
Rösger, Jürgen
- In:
Social Media und Brand Community Marketing : …
,
(pp. 15 - 44)
.
2013
Persistent link: https://www.econbiz.de/10009700362
Saved in:
7
Problem gamblers' harsh gaze on casino services
Prentice, Catherine
;
Woodside, Arch G.
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1108-1123
Persistent link: https://www.econbiz.de/10010232490
Saved in:
8
Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G.
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 458-466
Persistent link: https://www.econbiz.de/10009554784
Saved in:
9
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
10
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->