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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of service management"
~type_genre:"Conference paper"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
12
Relationship marketing
12
Consumer behaviour
4
Konsumentenverhalten
4
Customer value
3
Kundenwert
3
Theorie
3
Theory
3
Brand management
2
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2
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2
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2
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Customer segmentation
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750
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750
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103
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97
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14
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Aiello, Gaetano
1
Capella, Michael L.
1
Chebat, Jean-Charles
1
Diamantopoulos, Adamantios
1
Floh, Arne
1
Gabler, Colin B.
1
Gelbrich, Katja
1
Gemünden, Hans Georg
1
Han, Sang-Lin
1
Hoppe, Daniel
1
Högl, Martin
1
Jaakkola, Elina
1
Ko, Eunju
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Lee, Chang Han
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Luo, Mi
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Phan, Michel Cao Tuan
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Rusch, Thomas
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Shim, Hyeon-sook
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Sung, Hyung-suk
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Taylor, Charles Raymond
1
Tikkanen, Henrikki
1
Wagner, Udo
1
Wright, Malcolm
1
Wu, Jie
1
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Gabler Edition Wissenschaft
Journal of business research : JBR
Journal of service management
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
18
Premier reference source
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Wissenschaft & Praxis
9
The international review of retail, distribution and consumer research
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Journal of marketing management : MM
6
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
6
Critical explorations
5
Edward Elgar E-Book Archive
5
The journal of business & industrial marketing
5
Business horizons
4
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
4
Forum Dienstleistungsmanagement
4
Interdisciplinary management research XVI ; 1
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
International journal of economics and financial issues : IJEFI
3
Journal of strategic marketing
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
Psychology & marketing
3
Reihe Tagungsberichte / Thüringer Staatskanzlei
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
South Asian journal of management : SAJM
3
The TQM journal : the international review of organizational improvement
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in business marketing and purchasing
2
Agrar- und Ernährungswirtschaft: regional vernetzt und global erfolgreich : 56. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September 2016
2
Arbeit und Technik : Schriftenreihe des Instituts Arbeit und Technik im Wissenschaftszentrum Nordrhein-Westfalen
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business Engineering
2
Business issues, competition and entrepreneurship
2
Business process management journal
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Dienstleistungsmanagement : Jahrbuch
2
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ECONIS (ZBW)
12
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12
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1
Co-creating service experience
Jaakkola, Elina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011401228
Saved in:
2
How to grow a brand : retain or acquire customers?
Riebe, Erica
;
Wright, Malcolm
;
Stern, Philip
;
Sharp, Byron
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 990-997
Persistent link: https://www.econbiz.de/10010364060
Saved in:
3
The role of lifetime activity cues in customer base analysis
Hoppe, Daniel
;
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 983-989
Persistent link: https://www.econbiz.de/10010364062
Saved in:
4
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
5
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
6
The financial impact of loyalty programs in the hotel industry : a social exchange theory perspective
Lee, Johnny JiungYee
;
Capella, Michael L.
;
Taylor, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2139-2146
Persistent link: https://www.econbiz.de/10010400098
Saved in:
7
Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin
;
Sung, Hyung-suk
;
Shim, Hyeon-sook
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
Saved in:
8
Technological advantage, alliances with customers, local knowledge and competitor identification
Wu, Jie
;
Olk, Paul
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2106-2114
Persistent link: https://www.econbiz.de/10010400108
Saved in:
9
Special issue: Retailing evolution research
Chebat, Jean-Charles
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859335
Saved in:
10
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
Gelbrich, Katja
(
ed.
);
Souren, Rainer
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816960
Saved in:
1
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