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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
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Search: subject_exact:"Customer equity"
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Customer value
40
Kundenwert
40
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27
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Theorie
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Gabler Edition Wissenschaft
Journal of marketing research : JMR
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Journal of business research : JBR
89
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
Journal of marketing
27
SpringerLink / Bücher
27
The journal of business & industrial marketing
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Journal of the Academy of Marketing Science
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Journal of marketing management : MM
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The journal of services marketing
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Journal of service research : JSR
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Journal of strategic marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Cogent business & management
9
European journal of marketing : EJM
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European management journal
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International journal of services and operations management
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ECONIS (ZBW)
40
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1
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
Saved in:
2
Measuring customer value in commercial experiences
Eriksson, Maria
;
Bäckström, Ingela
;
Ingelsson, Pernilla
; …
- In:
Total quality management & business excellence : an …
29
(
2018
)
6
,
pp. 618-632
Persistent link: https://www.econbiz.de/10011854111
Saved in:
3
The association between perceived value and patient loyalty in public university hospitals in Turkey
Özer, Leyla
;
Başgöze, Pınar
;
Karahan, Ayça
- In:
Total quality management & business excellence : an …
28
(
2017
)
7
,
pp. 782-800
Persistent link: https://www.econbiz.de/10011977041
Saved in:
4
Applying FSE to enhance customer value by improving store image in different consumer groups
Fu, Hsin-Pin
;
Chang, Tien-Hsiang
;
Lin, Arthu
;
Lin, Sheng-Wei
- In:
Total quality management & business excellence : an …
28
(
2017
)
5/6
,
pp. 481-500
Persistent link: https://www.econbiz.de/10011723707
Saved in:
5
A greenhouse approach for value cultivation
Dahlgaard, Jens Jörn
;
Pugna, Adrian
;
Potra, Sabine
; …
- In:
Total quality management & business excellence : an …
27
(
2016
)
7/8
,
pp. 836-852
Persistent link: https://www.econbiz.de/10011581108
Saved in:
6
How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming
;
Hsu, Meng-Hsiang
;
Lee, Yi-Jung
- In:
Total quality management & business excellence : an …
27
(
2016
)
1/2
,
pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
Saved in:
7
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
8
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
9
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
10
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
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