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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject_exact:"Market research"
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Market research
215
Marktforschung
215
Consumer behaviour
76
Konsumentenverhalten
76
Theorie
45
Theory
45
Deutschland
27
Germany
26
Conjoint analysis
18
Conjoint-Analyse
18
Marketing
14
Präferenztheorie
14
Theory of preferences
14
Beziehungsmarketing
11
Relationship marketing
11
Brand image
10
Markenimage
10
Marketing management
10
Marketingmanagement
10
1987
9
Advertising effects
9
Experiment
9
Messung
9
Werbewirkung
9
Bayes-Statistik
8
Bayesian inference
8
Befragung
8
Brand management
8
Cognition
8
Interview
8
Kognition
8
Markenführung
8
Measurement
8
Personality psychology
8
Persönlichkeitspsychologie
8
Preismanagement
8
Pricing strategy
8
Bewertung
7
Cluster analysis
7
Clusteranalyse
7
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172
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43
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English
174
German
41
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Dahl, Darren W.
5
Baumgartner, Hans
4
Chen, Xinlei
4
Dhar, Ravi
4
Lenk, Peter J.
4
Dillon, William R.
3
Du, Rex Yuxing
3
Grewal, Rajdeep
3
Jong, Martijn G. de
3
Kahn, Barbara E.
3
Kamakura, Wagner A.
3
Khan, Uzma
3
Kivetz, Ran
3
Naik, Prasad A.
3
Patrick, Vanessa M.
3
Pieters, Rik
3
Zhao, Min
3
Briesch, Richard A.
2
Cheema, Amar
2
Chernev, Alexander
2
DeSarbo, Wayne
2
Fishbach, Ayelet
2
Fitzsimons, Gavan J.
2
Fox, Jean-Paul
2
Gal, David
2
Gielens, Katrijn
2
Hillig, Thomas
2
Hoffman, Donna L.
2
Holbrook, Morris B.
2
Huber, Joel
2
Inman, J. Jeffrey
2
Jedidi, Kamel
2
Kohli, Rajeev
2
Luo, Lan
2
MacKenzie, Scott B.
2
Malhotra, Naresh K.
2
Meyer, Robert J.
2
Mishra, Arul
2
Mishra, Himanshu
2
Morrison, Donald G.
2
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Gabler Edition Wissenschaft
Journal of marketing research : JMR
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Marketing Intelligence & Planning
51
European Journal of Marketing
49
Europäische Hochschulschriften / 5
48
Qualitative Market Research: An International Journal
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
International journal of market research
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Annals of marketing-mba
22
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
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ECONIS (ZBW)
215
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1
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10
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215
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1
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
2
On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
Saved in:
3
Journal of Marketing Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
4
Field experimentation in marketing research
Gneezy, Ayelet
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 140-143
Persistent link: https://www.econbiz.de/10011653106
Saved in:
5
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
6
Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin
;
Yoon, Carolyn
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
Saved in:
7
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
8
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
9
Reflections on editing Journal of Marketing Research, 1992 - 1994
Weitz, Barton A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010348992
Saved in:
10
Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
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