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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~person:"Morgan, Neil A."
~subject:"Beziehungsmarketing"
~subject:"Competitive strategy"
~subject:"Marketingmanagement"
~subject:"Unternehmen"
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Beziehungsmarketing
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Marketing management
7
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3
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3
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3
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Morgan, Neil A.
Palmatier, Robert W.
12
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Kumar, V.
11
Scheer, Lisa K.
5
Stock-Homburg, Ruth
5
Feng, Hui
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Gabler Edition Wissenschaft
Journal of the Academy of Marketing Science
Neue betriebswirtschaftliche Forschung : Nbf
AMS review : official publication of the Academy of Marketing Science
2
Harvard business review : HBR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international marketing
2
Journal of marketing
2
Handbook of business-to-business marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
The impact of unprofitable customer
management
strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
2
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
3
Upper echelons research in marketing
Whitler, Kimberly A.
;
Lee, Ben
;
Krause, Ryan
;
Morgan, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 198-219
Persistent link: https://www.econbiz.de/10012434093
Saved in:
4
Do managers know what their customers think and why?
Hult, G. Tomas M.
;
Morgeson, Forrest V., III.
;
Morgan, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10011637149
Saved in:
5
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
6
Research in marketing strategy
Morgan, Neil A.
;
Whitler, Kimberly A.
;
Feng, Hui
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011996664
Saved in:
7
The impact of product market strategy-organizational culture fit on business performance
Yarbrough, Larry
;
Morgan, Neil A.
;
Vorhies, Douglas W.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 555-573
Persistent link: https://www.econbiz.de/10009297203
Saved in:
8
Marketing and business performance
Morgan, Neil A.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10009507839
Saved in:
9
"Greening" the marketing mix: do firms do it and does it pay off?
Leonidou, Constantinos N.
;
Katsikeas, Constantine S.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10009736681
Saved in:
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