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~isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Schriftenreihe Handel und Marketing"
~subject:"Duftstoff"
~subject:"Einzelhandel"
~subject:"Event marketing"
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Duftstoff
Einzelhandel
Event marketing
Ladengestaltung
6
Store design
6
Consumer behaviour
5
Konsumentenverhalten
5
Einkaufszentrum
4
Retail trade
3
Aromastoff
2
Beziehungsmarketing
2
Duftmarketing
2
Event-Marketing
2
Flavour
2
Kaufverhalten
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Ladeneinrichtung
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Perception
2
Relationship marketing
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Shopping center
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Advertising music
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Austria
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Brand management
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Consumer store choice behaviour
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Hillier, David
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Marketing intelligence & planning
Schriftenreihe Handel und Marketing
Journal of retailing and consumer services
41
Journal of retailing
21
International journal of retail & distribution management
15
Journal of business research : JBR
13
The international review of retail, distribution and consumer research
11
Psychology & marketing
7
International journal of retail and distribution management
5
Marketing : ZFP ; journal of research and management
5
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Omega : the international journal of management science
4
The journal of services marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The IUP journal of marketing management : IJMM
3
The service industries journal
3
Asia Pacific journal of marketing and logistics
2
Events und Erlebnis : Stand und Perspektiven der Eventforschung
2
Handelsforschung
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Innovatives Markenmanagement
2
International business and economics research journal
2
International journal of production economics
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of fashion marketing and management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Opsearch : journal of the Operational Research Society of India
2
Premier reference source
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Springer Gabler Research
2
Strategic corporate communication in the digital age
2
The Rand journal of economics
2
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1
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1
Store personality and consumer store choice behaviour : an empirical examination
Das, Gopal
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10010380721
Saved in:
2
Retail experience stores : experiencing the brand at first hand
Jones, Peter
;
Comfort, Daphne
;
Clarke-Hill, Colin
; …
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003989411
Saved in:
3
Multimodale Erlebnisvermittlung am Point of Sale : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung der Wirkungen von Musik und Duft
Salzmann, Ralph
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003527950
Saved in:
4
Einfluss olfaktorischer Reize auf das Kaufverhalten in Handelsagglomerationen
Teller, Christoph
-
2007
Persistent link: https://www.econbiz.de/10003568160
Saved in:
5
Einfluss olfaktorischer Reize auf das Kaufverhalten in Handelsagglomerationen
Teller, Christoph
-
2007
Persistent link: https://www.econbiz.de/10008827744
Saved in:
6
"Der Flagship Store als nicht-klassisches Kommunikationsinstrument in der Markenführung im Handel"
Schallamon, Christian
-
2007
Persistent link: https://www.econbiz.de/10013437380
Saved in:
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