//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Research"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Love"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Emotion
206
Consumer behaviour
113
Konsumentenverhalten
113
Brand management
47
Markenführung
47
Experiment
39
Brand image
38
Brand
36
Markenartikel
36
Personality psychology
27
Persönlichkeitspsychologie
27
Beziehungsmarketing
25
Relationship marketing
25
USA
25
United States
25
Cognition
22
Kognition
22
Decision
18
Entscheidung
18
Social relations
17
Soziale Beziehungen
17
Advertising effects
15
Social behaviour
15
Soziales Verhalten
15
Werbewirkung
15
Organizational behaviour
14
Verhalten in Organisationen
14
Arbeitsverhalten
10
Emotions
10
Work behaviour
10
Ethics
8
Ethik
8
Satisfaction
8
Advertising
7
Behavioral economics
7
Emotion regulation
7
Gerechtigkeit
7
Justice
7
Leistungsmotivation
7
more ...
less ...
Online availability
All
Undetermined
20
Free
2
Type of publication
All
Article
36
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Hochschulschrift
2
Thesis
2
Language
All
English
36
German
2
Author
All
Fetscherin, Marc
2
Kato, Takumi
2
Phau, Ian
2
Sierra, Jeremy J.
2
Taute, Harry A.
2
Ahuvia, Aaron C.
1
Aktan, Damla
1
Alvarado, Jorge
1
Anand, S. Joseph Jeya
1
Anusree, M. R.
1
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Badgaiyan, Anant Jyoti
1
Batista-Foguet, Joan M.
1
Bougoure, Ursula S.
1
Butcher, Luke
1
Castaño, Raquel
1
Cheikhrouhou, Soumaya
1
Chen, Cathy Yi
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Di Muro, Fabrizio
1
Dixit, Saumya
1
Durif, Fabien
1
Fayed, Abeer Elsayed
1
Grappe, Cindy G.
1
Grappi, Silvia
1
Gulden, Selin
1
Guèvremont, Amélie
1
Hacıhasanoğlu, Pınar
1
Hamlin, Robert
1
Harikrishnan, K.
1
Heinrich, Daniel
1
Iglesias, Oriol
1
Jun, Sung Youl
1
Kardes, Frank R.
1
Khandeparkar, Kapil
1
Kim, Kyung Ho
1
Knackfuß, Christine
1
Kurtoğlu, Ramazan
1
more ...
less ...
Published in...
All
Gabler Research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of promotion management : innovations in planning and applied research
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
The journal of brand management : an international journal
The journal of product & brand management
25
Journal of business research : JBR
22
Journal of retailing and consumer services
9
Journal of marketing communications
7
Psychology & marketing
7
International journal of hospitality management
6
Marketing letters : a journal of research in marketing
6
Cogent business & management
5
European journal of marketing : EJM
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Qualitative market research : an international journal
5
Global business review
4
Journal of Islamic marketing
4
Journal of hospitality marketing & management
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Marketing intelligence & planning
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
The journal of asset management
3
The service industries journal
3
Asia-Pacific journal of business administration
2
Future Business Journal
2
International business review : the official journal of the European International Business Academy
2
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
2
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
Saved in:
5
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
6
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
7
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
8
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
9
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
10
The effect of brand engagement and brand love upon overall brand equity and purchase intention : a moderated-mediated model
Verma, Pranay
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 103-132
Persistent link: https://www.econbiz.de/10012385179
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->