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~isPartOf:"Gabler Research"
~isPartOf:"Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Brand image
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Gabler Research
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
The journal of brand management : an international journal
Journal of business research : JBR
54
Journal of retailing and consumer services
48
International journal of hospitality management
38
The journal of product & brand management
29
The journal of services marketing
19
Psychology & marketing
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The service industries journal
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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Journal of service theory and practice : JSTP
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Asia Pacific journal of marketing and logistics
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of service research : JSR
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The journal of business & industrial marketing
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Cogent business & management
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Journal of business ethics : JOBE
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Marketing letters : a journal of research in marketing
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European journal of marketing
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International journal of market research
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of service management
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Journal of strategic marketing
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SpringerLink / Bücher
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The international journal of bank marketing : IJBM
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Tourism management perspectives : TMP
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Administrative Sciences : open access journal
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Journal of Islamic marketing
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ECONIS (ZBW)
31
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1
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
2
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
3
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
4
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
5
Are you too happy to serve others? : when and why positive affect makes customer mistreatment experience feel worse
Lee, Randy
;
Mai, Ke Michael
;
Qiu, Feng
;
Ilies, Remus
; …
- In:
Organizational behavior and human decision processes : …
172
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013417365
Saved in:
6
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
7
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
8
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
9
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
10
Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
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