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~isPartOf:"Global business review"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"Social Software in Unternehmen"
~isPartOf:"Social media listening and monitoring for business applications"
~isPartOf:"Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010"
~subject:"Beziehungsmarketing"
~subject:"Blogs"
~subject:"Computerized method"
~subject:"Konsumentenverhalten"
~subject:"Markenpolitik"
~subject:"Web 2.0 technologies"
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Beziehungsmarketing
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Konsumentenverhalten
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Web 2.0-Technologien
73
Social Web
42
Social web
42
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14
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12
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social media
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Hai-Jew, Shalin
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1
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1
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Global business review
Industrial marketing management : the international journal for industrial and high-tech firms
Information systems research : ISR
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
Journal of organizational computing and electronic commerce
Journal of strategic marketing
Psychology & marketing
Social Software in Unternehmen
Social media listening and monitoring for business applications
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
SpringerLink / Bücher
32
HMD : Praxis der Wirtschaftsinformatik
25
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
23
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
23
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
15
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
12
Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
12
International journal of information technology and management : IJITM
12
Enterprise 2.0 - Die Kunst, loszulassen
10
Enterprise 2.0 - die Kunst, loszulassen
10
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
10
International journal of market research : JMRS ; the journal of the Market Research Society
10
Journal of business research : JBR
10
Web 2.0 : neue Perspektiven für Marketing und Medien
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of travel and tourism marketing
9
Management information systems : mis quarterly
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Public choice
9
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
9
ZEW discussion papers
9
Journal of knowledge management
8
Journal of management information systems : JMIS
8
Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
8
The learning organization : TLO ; the international journal of critical studies in organizational learning
8
Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
8
International journal of internet marketing and advertising : IJIMA
7
Knowledge networks : the social software perspective
7
Technological forecasting & social change : an international journal
7
International journal of business information systems : IJBIS
6
Journal of vacation marketing : an international journal
6
Long range planning : LRP ; international journal of strategic management
6
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ECONIS (ZBW)
73
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1
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada
;
Lo Presti, Letizia
;
Marino, Vittoria
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Saved in:
3
Amplifying retailers' sales with a hub's owned and earned social media : the moderating role of marketplace organic search
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 165-175
Persistent link: https://www.econbiz.de/10013197770
Saved in:
4
Task-individual-social software fit in knowledge creation performance
Sundiman, Didi
;
Wu, ChienHsing
;
Mursidi, Andi
;
Ting, I-Hsien
- In:
International journal of knowledge management : IJKM ; …
15
(
2019
)
2
,
pp. 36-54
Persistent link: https://www.econbiz.de/10012103936
Saved in:
5
Why would I share? : the intention to use blogs for knowledge sharing according to gender, experience, and cultural differences
Shang, Yanyan
;
Harb, Yousra
- In:
International journal of knowledge management : IJKM ; …
17
(
2021
)
3
,
pp. 68-87
Persistent link: https://www.econbiz.de/10012606851
Saved in:
6
Unlocking social media and user generated content as a data source for knowledge management
Meneghello, James
;
Thompson, Nik
;
Lee, Kevin C.
;
Wong, …
- In:
International journal of knowledge management : IJKM ; …
16
(
2020
)
1
,
pp. 101-122
Persistent link: https://www.econbiz.de/10012182770
Saved in:
7
Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.
;
Krush, Michael T.
;
Agnihotri, Raj
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
Saved in:
8
Bibliometric analysis of social media as a platform for knowledge management
Noor, Saleha
;
Guo, Yi
;
Shah, Syed Hamad Hassan
;
Nawaz, …
- In:
International journal of knowledge management : IJKM ; …
16
(
2020
)
3
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012303692
Saved in:
9
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
10
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
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