Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Omar S. Itani, Michael T. Krush, Raj Agnihotri, Kevin J. Trainor
| Year of publication: |
2020
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|---|---|
| Authors: | Itani, Omar S. ; Krush, Michael T. ; Agnihotri, Raj ; Trainor, Kevin J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 264-275
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| Subject: | Social media | CRM | Information communication | Information sharing | Buyer-seller | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Informationsverbreitung | Information dissemination | Lieferantenmanagement | Supplier relationship management | Wissenstransfer | Knowledge transfer | Informationsverhalten | Information behaviour | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.07.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012322062