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~isPartOf:"Global business review"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of strategic marketing"
~subject:"Beziehungsmarketing"
~subject:"Blogs"
~subject:"Hub"
~subject:"Konsumentenverhalten"
~subject:"social media"
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Beziehungsmarketing
Blogs
Hub
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social media
Social Web
8
Social web
8
Web 2.0 technologies
8
Web 2.0-Technologien
8
Internet marketing
6
Online-Marketing
6
Relationship marketing
4
Social media
4
Social network
2
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2
Betriebliche Wertschöpfung
1
Betriebswirtschaftsstudium
1
Bibliometrics
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Bibliometrie
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Blog
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Blogging
1
Buyer-seller
1
CRM
1
Communication
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Consumer behaviour
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Crisis management
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E-commerce
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Economics department
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Einzelhandel
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Electronic Commerce
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Facebook
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Graduate business education
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Information behaviour
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Information communication
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Agnihotri, Raj
1
Almeida, Marcos Inácio Severo de
1
Esmaeili, Leila
1
Golpayegany, S. A. Hashemi
1
Itani, Omar S.
1
Jha, Bidyanand
1
Krush, Michael T.
1
Kulkarni, Vaibhavi
1
Lacoste, Sylvie
1
McFarlane, Donovan A.
1
Schreiner, Thomas Frank
1
Trainor, Kevin J.
1
Vieira, Valter Afonso
1
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Global business review
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of strategic marketing
International journal of business information systems : IJBIS
5
Journal of electronic commerce research : JECR
4
Journal of marketing management : MM
4
Journal of organizational computing and electronic commerce
4
Psychology & marketing
4
SpringerLink / Bücher
4
Consumer science : Diskussionsbeitrag Nr. ...
3
Entrepreneurship research journal : ERJ
3
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of promotion management : JPM
3
Journal of travel and tourism marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Betriebswirtschaftslehre für Technologie und Innovation
2
Corporate reputation review : an international journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems management
2
Information systems research : ISR
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of wine business research : IJWBR
2
Journal of business economics and management
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Management information systems : mis quarterly
2
Management research review
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Markenkommunikation und Beziehungsmarketing
2
Paradigm : the journal of Institute of Management Technology
2
Social Software in Unternehmen
2
Technological forecasting & social change : an international journal
2
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ECONIS (ZBW)
7
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1
Amplifying retailers' sales with a hub's owned and earned social media : the moderating role of marketplace organic search
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 165-175
Persistent link: https://www.econbiz.de/10013197770
Saved in:
2
Social media and customer relationship management technologies : influencing buyer-seller information exchanges
Itani, Omar S.
;
Krush, Michael T.
;
Agnihotri, Raj
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012322062
Saved in:
3
Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites
Kulkarni, Vaibhavi
- In:
Global business review
20
(
2019
)
3
,
pp. 743-756
Persistent link: https://www.econbiz.de/10012036111
Saved in:
4
The role of social media communication : empirical study of online purchase intention of financial products
Jha, Bidyanand
- In:
Global business review
20
(
2019
)
6
,
pp. 1445-1461
Persistent link: https://www.econbiz.de/10012137808
Saved in:
5
A systematic review on social commerce
Esmaeili, Leila
;
Golpayegany, S. A. Hashemi
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 317-355
Persistent link: https://www.econbiz.de/10012202750
Saved in:
6
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
7
Perspectives on social media ant its use by key account managers
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
Saved in:
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