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~isPartOf:"Global business review"
~isPartOf:"Journal of internet commerce"
~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
~subject:"Social media"
~type_genre:"Article in journal"
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Search: subject_exact:"Virtuelle Community"
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Markenartikel
Social media
Social Web
162
Social web
162
Consumer behaviour
113
Konsumentenverhalten
113
Internet marketing
94
Online-Marketing
94
Brand management
77
Markenführung
77
Beziehungsmarketing
53
Relationship marketing
53
Brand image
52
Markenimage
52
Brand
41
Viral marketing
32
Virales Marketing
32
Online retailing
25
Online-Handel
25
social media
22
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17
Electronic Commerce
17
Social network
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Soziales Netzwerk
16
Confidence
14
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14
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Article in journal
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62
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English
62
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Wallace, Elaine
3
Guzman, Francisco
2
Kennedy, Eric
2
Morgan-Thomas, Anna
2
Stavros, Constantino
2
Veloutsou, Cleopatra
2
Amelia, Maria Veronica
1
Anand, Vijeta
1
Arcand, Manon
1
Areni, Charles Scott
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Baudry, Damien
1
Beig, Faseeh Amin
1
Bendoni, Wendy K.
1
Bhattacharya, Subhajit
1
Billore, Aditya
1
Breazeale, Mike
1
Buil, Isabel
1
Butcher, Joshua
1
Caemmerer, Barbara
1
Chaput, Luciana
1
Chen, Chih-ping
1
Chen, Tom
1
Choi, Chang-Won
1
Cooley, Delonia
1
Cooley, Delonia O.
1
Cooper, Tony
1
Czarnecka, Barbara
1
Dass, Sumanjit
1
De Chernatony, Leslie
1
De Vita, Jennifer
1
Decker, Reinhold
1
Dennhardt, Severin
1
Dessart, Laurence
1
Dobele, Angela
1
Dobele, Angela R.
1
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Global business review
Journal of internet commerce
The journal of product & brand management
Journal of business research : JBR
142
Technological forecasting & social change : an international journal
73
Journal of retailing and consumer services
67
Tourism management : research, policies, practice
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Business horizons
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
The journal of brand management : an international journal
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Corporate communications : an international journal
30
International journal of hospitality management
23
International journal of contemporary hospitality management
20
European journal of marketing
18
Marketing intelligence & planning
18
Journal of business ethics : JOBE
16
Journal of communication management : an international journal
16
The journal of services marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of fashion marketing and management
15
The journal of business & industrial marketing
15
Tourism management perspectives : TMP
15
European journal of marketing : EJM
14
Journal of electronic commerce research : JECR
14
Journal of the Academy of Marketing Science
13
Sport management review
13
Asia Pacific journal of marketing and logistics
12
European management journal
12
Finance research letters
12
Journal of marketing communications
12
Qualitative market research : an international journal
12
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
The marketing review
11
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Young consumers : insight and ideas for responsible marketers
11
Accounting, auditing & accountability journal
10
International journal of internet marketing and advertising : IJIMA
10
International journal of sports marketing & sponsorship
10
Journal of consumer marketing
10
Electronic commerce research
9
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ECONIS (ZBW)
62
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62
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date (oldest first)
1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
7
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
8
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
9
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
10
Social media influencer (SMI) as a human brand : a need fulfillment perspective
Malik, Aaminah Zaman
;
Thapa, Sajani
;
Paswan, Audhesh K.
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013552950
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