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~isPartOf:"Global business review"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
~subject:"Theorie"
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Search: subject:"Emotion"
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Brand management
Theorie
Emotion
169
Consumer behaviour
135
Konsumentenverhalten
135
Beziehungsmarketing
42
Relationship marketing
42
Customer satisfaction
26
Kundenzufriedenheit
26
Dienstleistungsqualität
25
Einzelhandel
25
Retail trade
25
Service quality
25
Online retailing
23
Online-Handel
23
Emotions
21
Cognition
19
Kognition
19
Markenführung
19
Social Web
14
Social web
14
Advertising effects
13
Brand image
13
Markenimage
13
Werbewirkung
13
Customer service
12
Kundenservice
12
Personality psychology
11
Persönlichkeitspsychologie
11
Internet marketing
10
Online-Marketing
10
Advertising
9
Werbung
9
Brand
8
Experiment
8
Intelligence
8
Intelligenz
8
Kaufentscheidung
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Markenartikel
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Purchase decision
8
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20
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Park, Jungkun
2
Bapat, Dhananjay
1
Bayarassou, Oula
1
Becheur, Imene
1
Boman, Laura
1
Catwright, Joanna
1
Chang, Ya Ping
1
Dhir, Amandeep
1
Ghrib, Hela
1
Grace, Debra
1
Guan, Zhenzhong
1
Ha, Sejin
1
Hewage, Ganga S. Urumutta
1
Hu, JiaJing
1
Huang, Tseng-Lung
1
Hyun, Hyowon
1
Japutra, Arnold
1
Jiménez-Barreto, Jano
1
Kashi, Alireza Nalchi
1
Kauppinen-Räisänen, Hannele
1
Kaur, Puneet
1
Ki, Chung-Wha
1
Kim, Dongyoup
1
Kou, Yan
1
Kumar, Sushant
1
Lai, Yuanhang
1
Le, Hoang T. P. M.
1
Lee, Sangwoo
1
Lefebvre, Sarah
1
Lei, Yueqiu
1
Li, Bin
1
Li, Huajun
1
Liu, Yan
1
Loureiro, Sandra Maria Correia
1
Luo, Jiawen
1
Makkar, Marian
1
McCormick, Helen
1
Murphy, Mikko
1
Mühlbacher, Hans
1
Nandy, Subarna
1
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Global business review
Journal of retailing and consumer services
The journal of brand management : an international journal
40
Journal of business research : JBR
31
The journal of product & brand management
31
International journal of hospitality management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : innovations in planning and applied research
9
Marketing letters : a journal of research in marketing
9
SpringerLink / Bücher
9
Journal of economic behavior & organization : JEBO
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
CESifo working papers
7
Discussion paper / Tinbergen Institute
7
International journal of market research
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
NBER working paper series
7
Working paper / National Bureau of Economic Research, Inc.
7
Cogent business & management
6
Journal of economic psychology : research in economic psychology and behavioral economics
6
Marketing : ZFP ; journal of research and management
6
NBER Working Paper
6
Tinbergen Institute Discussion Paper
6
Tourism management : research, policies, practice
6
Discussion paper series / IZA
5
European journal of marketing
5
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of Islamic marketing
5
Journal of business ethics : JOBE
5
Journal of marketing communications
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of strategic marketing
5
PIER Working Paper
5
Psychology & marketing
5
Qualitative market research : an international journal
5
The service industries journal
5
Working papers / Penn Institute for Economic Research
5
Gabler Edition Wissenschaft
4
Group decision and negotiation
4
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ECONIS (ZBW)
20
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1
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
2
The neurophysiological mechanisms underlying brand personality consumer attraction : EEG and GSR evidence
Xu, Zhiwei
;
Zhang, Miao
;
Zhang, Pengfei
;
Luo, Jiawen
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303132
Saved in:
3
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
4
Emotion
and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
5
When push comes to shove : how coach versus student athlete misconduct affects event attendance intentions
Boman, Laura
;
Lefebvre, Sarah
;
Hewage, Ganga S. Urumutta
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014365054
Saved in:
6
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
7
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
8
What drives brand love and purchase intentions toward the local food distribution system? : a study of social media-based REKO (fair consumption) groups
Kumar, Sushant
;
Murphy, Mikko
;
Talwar, Shalini
;
Kaur, Puneet
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502672
Saved in:
9
Exploring hotel brand attachment : the mediating role of sentimental value
Liu, Yan
;
Kou, Yan
;
Guan, Zhenzhong
;
Hu, JiaJing
;
Pu, Bo
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012269079
Saved in:
10
Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands
Loureiro, Sandra Maria Correia
;
Jiménez-Barreto, Jano
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305252
Saved in:
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