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~subject:"Markenimage"
~subject:"Structural equation model"
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Markenimage
Structural equation model
Advertising effects
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Celebrity endorsement
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Werbewirkung
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Brand management
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Kaur Ghuman, Mandeep
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Mann, Bikram Jit Singh
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Parmar, Yadvinder
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Banerjee, Neelotpaul
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Kumar, Rakesh
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Global business review
Journal of business research : JBR
13
Psychology & marketing
9
The journal of product & brand management
7
Journal of marketing communications
6
The journal of brand management : an international journal
6
International journal of sports marketing & sponsorship
5
Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
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European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
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Organizations and markets in emerging economies
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Asia Pacific journal of marketing and logistics
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Celebrity, convergence and transformation
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International journal of internet marketing and advertising : IJIMA
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Inventi impact: retailing & consumer services
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Journal of Islamic marketing
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : innovations in planning and applied research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Pakistan journal of commerce and social sciences
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Tourism management perspectives : TMP
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Vision : the journal of business perspective
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Young consumers : insight and ideas for responsible marketers
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AMS review : official publication of the Academy of Marketing Science
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Advances in management & applied economics
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Advancing insights on brand management
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Asia-Pacific journal of business administration
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Asia-Pacific journal of management research and innovation
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ECONIS (ZBW)
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A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
2
Green advertising : examining the role of celebrity's credibility using sem approach
Kumar, Rakesh
;
Tripathi, Vibhuti
- In:
Global business review
23
(
2022
)
2
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013256847
Saved in:
3
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
4
Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
Saved in:
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