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Global business review
European Journal of Marketing
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1
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
2
Examining the effect of marketing innovations on GPMA : a study using the PLS-SEM approach
Pant, Mayank
;
Virdi, Amarpreet Singh
;
Chaubey, D. S.
- In:
Global business review
21
(
2020
)
4
,
pp. 1025-1036
Persistent link: https://www.econbiz.de/10012287535
Saved in:
3
Supplement issue: Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011745457
Saved in:
4
The rapidly aging world : implications for marketing
Gentry, James W.
;
Mittelstaedt, Robert A.
- In:
Global business review
18
(
2017
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011745459
Saved in:
5
Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy
- In:
Global business review
18
(
2017
)
3
,
pp. 7
Persistent link: https://www.econbiz.de/10011745549
Saved in:
6
Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
Global business review
17
(
2016
)
6
,
pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
Saved in:
7
Promoting oral health in rural India : the case of pepsodent
Bahal, Shubhra
;
Sahay, A.
- In:
Global business review
16
(
2015
)
3
,
pp. 524-536
Persistent link: https://www.econbiz.de/10011410140
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