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~isPartOf:"Global marketing strategies for the promotion of luxury goods"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Schönheitspflegemittel"
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Cosmetics
9
Kosmetik
9
Consumer behaviour
5
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Frauen
4
Women
4
Advertising
3
Brand
3
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Global marketing strategies for the promotion of luxury goods
International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
The journal of brand management : an international journal
Consumer goods Europe
10
Journal of Islamic marketing
9
Journal of retailing and consumer services
8
Journal of consumer behaviour : an international research review
6
Märkte
5
Journal of Asian finance, economics and business : JAFEB
4
Märkte: Informationen für die Werbeplanung
4
Young consumers : insight and ideas for responsible marketers
4
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
3
Marketing i menedžment innovacij : m&mi
3
The journal of consumer marketing
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Cases on branding strategies and product development : successes and pitfalls
2
Cogent business & management
2
European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Feminist economics
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Gender, China and the World Trade Organization : essays from feminist economics
2
International journal of hospitality management
2
International journal of services technology and management
2
Journal of Islamic accounting and business research
2
Journal of Islamic marketing : JIMA
2
Journal of fashion marketing and management
2
Journal of global marketing
2
Journal of international consumer marketing
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Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Marketing letters : a journal of research in marketing
2
NBER Working Paper
2
NBER working paper series
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
2
The international review of retail, distribution and consumer research
2
Working paper / National Bureau of Economic Research, Inc.
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Working paper series / Ipag Business School : working paper
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ECONIS (ZBW)
9
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1
Assessing Scientific Claims In Print Ads that Promote Cosmetics : How Consumers Perceive Cosmeceutical Claims
Fowler, Jie G.
;
Carlson, Les
;
Chaudhuri, Himadri Roy
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 466-482
Persistent link: https://www.econbiz.de/10012159874
Saved in:
2
A study of the impact of social networking communities on the consumption of beauty luxury products
Macdonald, Lynsey E.
;
Medina, Irene García
;
Romo, …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 193-218)
.
2016
Persistent link: https://www.econbiz.de/10011484690
Saved in:
3
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
4
Fair and lovely : building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore
Chia, Stella C.
;
Chay, Yuen Ting
;
Cheong, Poh Kwan
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 189-211
Persistent link: https://www.econbiz.de/10009510671
Saved in:
5
Expressing herself through brands : a comparative study of women in six Asia-Pacific nations
Wallström, Åsa
;
Steyn, Peter
;
Pitt, Leyland F.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
3
,
pp. 228-237
Persistent link: https://www.econbiz.de/10008810214
Saved in:
6
Exploring cosmetics advertising in southern China : an investigation of Hong Kong and Shenzhen
Barnes, Bradley R.
;
Siu, Noel Y. M.
;
Yu, Qionglei
; …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 369-393
Persistent link: https://www.econbiz.de/10003853233
Saved in:
7
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
8
The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking
Michaelidou, Nina
;
Dibb, Sally
;
Ali, Haider
- In:
International journal of advertising : the quarterly …
27
(
2008
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10003792453
Saved in:
9
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
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