//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Grundlagen des After Sales Marketing"
~isPartOf:"Praktische Betriebswirtschaft"
~person:"Malhotra, Naresh K."
~person:"Palmatier, Robert W."
~person:"Pepels, Werner"
~subject:"B-to-B-Marketing"
~subject:"Customer service"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Customer service
Konsumentenverhalten
Relationship marketing
Kundenservice
4
Dienstleistungsqualität
2
Service quality
2
Automation
1
Automatisierung
1
Business-to-business marketing
1
Capacity planning
1
Customer retention
1
Customer satisfaction
1
Customer value
1
Dienstleistungsmarketing
1
Kapazitätsplanung
1
Kundenbindung
1
Kundenwert
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Measurement
1
Messung
1
Organisatorischer Wandel
1
Organizational change
1
Outsourcing
1
Services marketing
1
Supplier relationship management
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Lehrbuch
1
Textbook
1
Language
All
German
5
Author
All
Malhotra, Naresh K.
Palmatier, Robert W.
Pepels, Werner
Ammann, Paul
1
Femppel, Kurt
1
Kastin, Klaus S.
1
Rodel, Eugen
1
Steckler, Brunhilde
1
Published in...
All
Grundlagen des After Sales Marketing
Praktische Betriebswirtschaft
Journal of marketing
11
Journal of the Academy of Marketing Science
8
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Journal of business-to-business marketing
3
Journal of international marketing
3
Journal of retailing
3
AMS review : official publication of the Academy of Marketing Science
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Instrumente zur Gestaltung von After Sales Services
2
Journal of international consumer marketing
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Routledge studies in marketing
2
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Heidelberger Fachbücher für Praxis und Studium
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Kompendium Management in Banking & Finance
1
Legends in marketing
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing strategy collection
1
Prozesssteuerung und Führungsverhalten
1
Research handbooks in business and management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The connected customer : the changing nature of consumer and business markets
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Technischer Vertrieb
Pepels, Werner
-
1998
-
1. Aufl
Persistent link: https://www.econbiz.de/10000980297
Saved in:
2
Die Bedeutung von Dienstleistungen
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457863
Saved in:
3
Qualitätscontrolling bei Kundendiensten
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457858
Saved in:
4
Die Merkmale von Kundendiensten
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457862
Saved in:
5
Zunehmende Bedeutung von Nachkaufphase und Kundenwert
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457864
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->