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~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Services marketing quarterly"
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Search: subject_exact:"Beziehungsmanagement"
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Beziehungsmarketing
319
Relationship marketing
319
Consumer behaviour
154
Konsumentenverhalten
154
Customer satisfaction
110
Kundenzufriedenheit
110
Dienstleistungsqualität
104
Service quality
104
Hotel industry
43
Hotellerie
43
Brand management
39
Markenführung
39
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35
Markenimage
35
Customer integration
32
Kundenintegration
32
Beschwerdemanagement
26
Complaint management
26
Customer service
22
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22
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22
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22
USA
22
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21
Customer value
20
Kundenwert
20
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Marketingmanagement
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Supplier relationship management
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Wilde, Klaus D.
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Rho, Taeseok
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Ang, Lawrence
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King, Brian
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
International journal of contemporary hospitality management
Journal of marketing management : MM
Services marketing quarterly
Journal of business research : JBR
621
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
297
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
105
Journal of retailing
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Springer eBook Collection / Business and Economics
72
Journal of financial services marketing : JFSM
70
Business horizons
69
European journal of operational research : EJOR
68
International journal of retail & distribution management
68
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ECONIS (ZBW)
319
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319
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31
A reflection of greenwashing practices in the hospitality industry : a scoping review
Majeed, Salman
;
Kim, Woo Gon
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 1125-1146
Persistent link: https://www.econbiz.de/10013546116
Saved in:
32
The role of customer complaint management on switching intention and customer exit in fitness centers
Campos, Pimenta, Marco Tulio
;
Mesquita, José Marcos …
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10013546191
Saved in:
33
I deserve that deal! : effects of new customer exclusive promotions on existing service customers
Gardner, Mary Jane
;
Melancon, Joanna Phillips
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 73-102
Persistent link: https://www.econbiz.de/10013546192
Saved in:
34
Well-timed social-emotional support can enhance consumer-to-business relationships
Raciti, Maria M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012801853
Saved in:
35
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
36
"Enjoy!" the effects of service blessings on the customer
Schindler, Robert M.
;
Sen, Sandipan S.
;
Wiles, Judy A.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 110-128
Persistent link: https://www.econbiz.de/10012801859
Saved in:
37
Creating customer value in the sharing economy : an investigation of Airbnb users and their tripographic characteristics
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Min, Somang
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 23-45
Persistent link: https://www.econbiz.de/10012798179
Saved in:
38
Contactless service in hospitality : bridging customer equity, experience, delight, satisfaction, and trust
Hao, Fei
;
Chon, Kaye
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012798183
Saved in:
39
From service-dominant orientation to positive customer outcomes : a self-determination model in the custom travel service context
Li, Mingfei
;
Huang, Shanshan
;
Deng, Aimin
;
Bai, Billy
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012798193
Saved in:
40
Addicted to cruises? : key drivers of cruise ship loyalty behavior through an e-WOM approach
Castillo-Manzano, José Ignacio
;
Castro Nuño, Mercedes
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 361-381
Persistent link: https://www.econbiz.de/10012798196
Saved in:
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