A reflection of greenwashing practices in the hospitality industry : a scoping review
Year of publication: |
2023
|
---|---|
Authors: | Majeed, Salman ; Kim, Woo Gon |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 3, p. 1125-1146
|
Subject: | Customer behavior | Customer perceptions | Green hotel | Green marketing | Greenwashing | Hospitality industry | Hotellerie | Hotel industry | Gastgewerbe | Konsumentenverhalten | Consumer behaviour | Umweltmanagement | Environmental management | Öko-Marketing | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Öko-Produkt | Sustainable product |
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