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~isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"International marketing review"
~subject:"Deutschland"
~subject:"EU countries"
~subject:"Export"
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Deutschland
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International marketing
146
Internationales Marketing
142
Consumer behaviour
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Brand management
29
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29
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28
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1
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Hamburger Schriften zur Marketingforschung
International marketing review
Europäische Hochschulschriften / 5
26
International Marketing Review
20
Journal of international marketing
20
International business review : the official journal of the European International Business Academy
13
Journal of business research : JBR
13
European Journal of Marketing
12
Journal of global marketing
10
Schriftenreihe Hochschulmarketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
SpringerLink / Bücher
9
Journal of euromarketing
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
European journal of international management : EJIM
6
Innovatives Markenmanagement
6
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
6
Journal of international trade & commerce
6
IGCC market reports
5
International journal of export marketing
5
Journal of world business : JWB
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
Gabler-Lehrbuch
4
International journal of business and globalisation : IJBG
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Management international review : mir ; journal of international business
4
Marketing Intelligence & Planning
4
Review of international business and strategy
4
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
4
The journal of business & industrial marketing
4
World Bank Policy Research Working Paper
4
mir-Edition
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Consumption culture in Europe : insight into the beverage industry
3
DUV / Wirtschaftswissenschaft
3
DUV : Wirtschaftswissenschaft
3
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
2
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1
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
2
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
3
When does export customer responsiveness strategy contribute to export market competitive advantage?
Miocevic, Dario
;
Gnizy, Itzhak
;
Cadogan, John W.
- In:
International marketing review
40
(
2023
)
3
,
pp. 497-527
Persistent link: https://www.econbiz.de/10014381218
Saved in:
4
Product development capabilities-based export channel selection and export performance
Li, Min
;
He, Xinming
;
Sousa, Carlos M. P.
- In:
International marketing review
40
(
2023
)
2
,
pp. 385-411
Persistent link: https://www.econbiz.de/10014266969
Saved in:
5
Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela
;
Yahiaoui, Dorra
;
Thrassou, Alkis
- In:
International marketing review
34
(
2017
)
1
,
pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
Saved in:
6
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
7
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
8
Experience, resources and export market performance : the pivotal role of international business network ties
Ogasavara, Mario Henrique
;
Boehe, Dirk Michael
;
Cruz, …
- In:
International marketing review
33
(
2016
)
6
,
pp. 867-893
Persistent link: https://www.econbiz.de/10011630419
Saved in:
9
Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun
;
Sousa, Carlos M. P.
- In:
International marketing review
32
(
2015
)
1
,
pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
Saved in:
10
Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.
;
Lee, Hannah S.
;
Yeo, Chang Seob
; …
- In:
International marketing review
31
(
2014
)
3
,
pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
Saved in:
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