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~isPartOf:"Handbook of brand relationships"
~subject:"Relationship marketing"
~type_genre:"Book section"
~type_genre:"Guidebook"
~type_genre:"Hochschulschrift"
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Relationship marketing
Consumer behaviour
17
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Bhattacharya, C. B.
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Du, Shuili
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Handbook of brand relationships
Gabler Edition Wissenschaft
24
SpringerLink / Bücher
11
Handbook of research on customer engagement
10
Basler Schriften zum Marketing
8
Consumer-brand relationships : theory and practice
7
Europäische Hochschulschriften / 5
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Research
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Gabler-Edition Wissenschaft
4
Handbook of research on customer equity in marketing
4
Handbook of research on retailer-consumer relationship development
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Schriftenreihe Schwerpunkt Marketing
4
Strategies and tools for managing connected consumers
4
The Oxford handbook of strategic sales and sales management
4
Unternehmenskooperation und Netzwerkmanagement
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied Marketing Science /Angewandte Marketingforschung
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Markt und Konsum
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Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Reihe: Marketing : MAR
3
Schriften zum innovativen Marketing
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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ECONIS (ZBW)
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1
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
2
Brand loyalty is not habitual
Tam, Leona
;
Wood, Wendy
;
Ji, Mindy F.
- In:
Handbook of brand relationships
,
(pp. 43-62)
.
2009
Persistent link: https://www.econbiz.de/10003915567
Saved in:
3
Building brand relationships through corporate social responsibility
Sen, Sankar
;
Du, Shuili
;
Bhattacharya, C. B.
- In:
Handbook of brand relationships
,
(pp. 195-211)
.
2009
Persistent link: https://www.econbiz.de/10003915598
Saved in:
4
The connection-prominence attachment model (CPAM) : a conceptual and methodological exploration of brand attachment
Park, C. Whan
;
Priester, Joseph R.
;
MacInnis, Deborah J.
; …
- In:
Handbook of brand relationships
,
(pp. 327-341)
.
2009
Persistent link: https://www.econbiz.de/10003915633
Saved in:
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