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~isPartOf:"Handbook of marketing strategy"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Routledge studies in marketing"
~person:"Albrecht, Arne Keno"
~person:"Gwinner, Kevin P."
~person:"Lam, Son K."
~person:"Palmatier, Robert W."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social media"
~subject:"Social web"
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Beziehungsmarketing
Germany
Online-Marketing
Social media
Social web
Relationship marketing
20
Consumer behaviour
6
Konsumentenverhalten
6
Lieferantenmanagement
5
Supplier relationship management
5
Innovation
4
Marketing management
4
Marketingmanagement
4
Dynamic capabilities
3
Dynamische Kompetenzen
3
Meta-Analyse
3
Meta-analysis
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Salespeople
3
Social Web
3
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3
United States
3
Verkaufspersonal
3
Brand management
2
Competitive advantage
2
Customer loyalty
2
Customer relationship management
2
Customer retention
2
Customer satisfaction
2
Customer-centric structure
2
Distribution channel
2
Internet marketing
2
Kundenbindung
2
Kundenbindungsprogramm
2
Kundenzufriedenheit
2
Loyalty program
2
Markenführung
2
Market research
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Online relationships
2
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19
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21
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Albrecht, Arne Keno
Gwinner, Kevin P.
Lam, Son K.
Palmatier, Robert W.
Steinhoff, Lena
Kumar, V.
10
Homburg, Christian
9
Scheer, Lisa K.
5
Grewal, Dhruv
4
Rapp, Adam
4
Ruyter, Ko de
4
Verhoef, Peter C.
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Baker, Thomas L.
3
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Krafft, Manfred
3
Alavi, Sascha
2
Arnold, Todd J.
2
Arunachalam, S.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Folse, Judith Anne Garretson
2
Forkmann, Sebastian
2
Fürst, Andreas
2
Garrett, Jason
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Habel, Johannes
2
Hammerschmidt, Maik
2
Hansen, Heidi
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Henneberg, Stephan
2
Hughes, Douglas E.
2
Hult, G. Tomas M.
2
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Handbook of marketing strategy
Journal of the Academy of Marketing Science
Routledge studies in marketing
Journal of marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of international marketing
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of marketing research : JMR
2
Journal of service research : JSR
2
The journal of personal selling & sales management : JPSSM
2
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing
1
Journal of service research
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
Research handbooks in business and management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital technologies : tensions in privacy and data
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
;
Weaven, Scott
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
Saved in:
2
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
3
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
6
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
7
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
8
The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Brach, Simon
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
Saved in:
9
Salesperson ambidexterity in customer engagement : do customer base characteristics matter?
Lam, Son K.
;
DeCarlo, Thomas E.
;
Sharma, Ashish
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012107276
Saved in:
10
Relationship marketing in the digital age
Palmatier, Robert W.
;
Steinhoff, Lena
-
2019
Persistent link: https://www.econbiz.de/10011963868
Saved in:
1
2
3
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