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~isPartOf:"Handbook of research on effective advertising strategies in the social media age"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~subject:"Success factor"
~subject:"Theory"
~subject:"Zielgruppe"
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Online-Marketing
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Advertising planning
6
Internet marketing
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Marketing management
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Marketingmanagement
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Werbeplanung
6
Advertising
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Werbung
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Personality psychology
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Persönlichkeitspsychologie
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Psychology of advertising
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Topsümer, Füsun
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Yarkin, Dincer
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Basal, Bilgen
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Horn, Anette
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Horn, Peter
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Handbook of research on effective advertising strategies in the social media age
Leitfaden Online-Marketing ; [Bd. 1]
13
Journal of advertising research
7
SpringerLink / Bücher
7
Journal of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
5
Faculty & research / Insead : working paper series
4
UTB / Betriebswirtschaftslehre
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
The Rand journal of economics
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
A master class in brand planning : the timeless works of Stephen King
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Creating success
2
European journal of operational research : EJOR
2
Grundwissen der Ökonomik / Betriebswirtschaftslehre
2
Handbuch der Marktforschung
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International advertising and communication : current insights and empirical findings
2
International journal of electronic commerce : IJEC
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Measuring and managing brands
2
Medienmanagement und E-Business
2
The American economic review
2
The journal of industrial economics
2
... für Dummies
1
AGMA-Forschungsberichte
1
AI-driven marketing research and data analytics
1
Advances in applied microeconomics : a research annual
1
Advances in information systems and management science
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising, promotion, and new media
1
American journal of agricultural economics
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1
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
2
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
Saved in:
3
Identity is what we sell
Horn, Anette
;
Horn, Peter
- In:
Handbook of research on effective advertising …
,
(pp. 213-222)
.
2015
Persistent link: https://www.econbiz.de/10011283750
Saved in:
4
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
5
On-line media planning and on-line media common measurement currencies
Basal, Bilgen
- In:
Handbook of research on effective advertising …
,
(pp. 105-124)
.
2015
Persistent link: https://www.econbiz.de/10011283759
Saved in:
6
Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
Saved in:
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