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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Handbook on cross-cultural marketing"
~isPartOf:"Islamic finance in Europe : towards a plural financial system"
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Cross-cultural marketing
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Handbook of research on effective marketing in contemporary globalism
Handbook on cross-cultural marketing
Islamic finance in Europe : towards a plural financial system
Research
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Handbook of research on ethnic and intra-cultural marketing
7
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Journal of global marketing
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Cultural marketing and metaverse for consumer engagements
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Journal of business research : JBR
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Journal of international marketing
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Transcultural marketing for incremental and radical innovation
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Journal of international consumer marketing
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Consumption culture in Europe : insight into the beverage industry
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Enterprise & society : the international journal of business history
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Introduction to the handbook on cross-cultural marketing
Brodowsky, Glen H.
- In:
Handbook on cross-cultural marketing
,
(pp. 1-7)
.
2020
Persistent link: https://www.econbiz.de/10013459173
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2
Methodological issues in cross-cultural research : establishing equivalence
Kumar, Vikas
- In:
Handbook on cross-cultural marketing
,
(pp. 65-81)
.
2020
Persistent link: https://www.econbiz.de/10013459434
Saved in:
3
Social Media als Instrument der Kundenkommunikation : vergleichende Studie von Unternehmen in China, Deutschland und den USA
Corduan, Anja
-
2018
Persistent link: https://www.econbiz.de/10011864300
Saved in:
4
Interkulturelle Wirtschaftskommunikation : internationale Wachstumsmärkte wie Mexiko und Brasilien erfolgreich generieren
Papageorgiu, Panagiotis D.
;
Papageorgiou, Panagiotis
-
2015
Persistent link: https://www.econbiz.de/10010486425
Saved in:
5
Transcultural marketing and product life cycles in international markets
Vianelli, Donata
;
Valta, Manuela
- In:
Handbook of research on effective marketing in …
,
(pp. 377-392)
.
2014
Persistent link: https://www.econbiz.de/10010403462
Saved in:
6
Augmenting transcultural diffusion through knowledge management : the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
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7
Creating a culturally sensitive marketing strategy for diffusion of innovations using Hofstede's six dimensions of national culture
Chandan, Harish C.
- In:
Handbook of research on effective marketing in …
,
(pp. 66-91)
.
2014
Persistent link: https://www.econbiz.de/10010403584
Saved in:
8
Understanding culture, motivation, and ethnic consumer behavior
Koo, Fung Kuen
;
Le, Huong
- In:
Handbook of research on effective marketing in …
,
(pp. 47-65)
.
2014
Persistent link: https://www.econbiz.de/10010403586
Saved in:
9
Migrant banking in Europe : approaches, meanings and perspectives
Visconti, Luca M.
;
Napolitano, Enzo M.
- In:
Islamic finance in Europe : towards a plural financial …
,
(pp. 109-125)
.
2013
Persistent link: https://www.econbiz.de/10009752284
Saved in:
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