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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Histoire économique et financière de la France / Animation de la recherche"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of consumer studies"
~subject:"France"
~subject:"Markenführung"
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France
Markenführung
Luxury goods
33
Luxusgüter
33
Consumer behaviour
30
Konsumentenverhalten
30
Brand management
16
Advertising effects
11
Brand
11
Markenartikel
11
Werbewirkung
11
Advertising
9
Werbung
9
Brand image
8
Markenimage
8
Internet marketing
6
Online-Marketing
6
luxury
4
luxury brands
4
Fashion
3
Mode
3
Product counterfeiting
3
Produktpiraterie
3
Social Web
3
Social web
3
Celebrity endorsement
2
Celebrity-Werbung
2
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2
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2
Envy
2
Frankreich
2
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2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
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2
Zufriedenheit
2
luxury advertising
2
luxury brand
2
phygital
2
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English
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French
1
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Ko, Eunju
4
Ahujy, Vandana
1
An, Donghwy
1
Arora, Vibha
1
Blancheton, Bertrand
1
Cao, Yue
1
Eguro, Yuka
1
Fuentes, Humberto
1
Kim, Hye-yŏng
1
Kim, Janghyun
1
Kim, Sang Jin
1
Kim, Seoyoung
1
Kim, Sojung
1
Kolbe, Diana
1
Lee, Chulsung
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Li, Guoxin
1
Liu, Honglei
1
Lu, Bo
1
Luk, Ka Yi
1
Nabi, Nazia
1
Narisawa, Taichi
1
Nomura, Naoki
1
O'Cass, Aron
1
Ono, Akinori
1
Phau, Ian
1
Purohit, Sonal
1
Radia, Karan Nilesh
1
Sato, Takaya
1
Sato, Yuna
1
Shibamoto, Yuta
1
Shimul, Anwar Sadat
1
Siahtiri, Vida
1
Song, Sanga
1
Taylor, Charles Raymond
1
Teona, Gogichaishvili
1
Tunçel, Niray
1
Vera, Jorge
1
Xia, Binfang
1
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Colloque "Vers le haut de gamme "made in France"" <2019, Paris-Bercy>
1
Frankreich / Comité pour l'Histoire Économique et Financière de la France
1
Published in...
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Handbook of research on effective marketing in contemporary globalism
Histoire économique et financière de la France / Animation de la recherche
International journal of advertising : the review of marketing communications
International journal of consumer studies
Journal of business research : JBR
76
The journal of brand management : an international journal
51
Journal of fashion marketing and management
31
Journal of retailing and consumer services
30
The journal of product & brand management
26
Journal of global fashion marketing : JGfM
16
International journal of retail & distribution management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
SpringerLink / Bücher
10
Journal of international consumer marketing
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
International marketing review
8
Psychology & marketing
8
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Cogent business & management
5
Global luxury : organizational change and emerging markets since the 1970s
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
The Oxford handbook of luxury business
5
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Strategic change
4
Sustainable Luxury : An International Perspective
4
The service industries journal
4
Tourism management perspectives : TMP
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal
3
Building consumer-brand relationship in luxury brand management
3
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ECONIS (ZBW)
17
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1
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17
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1
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
4
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
5
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
6
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
7
Vers le haut de gamme made in France : colloque des 21 et 22 novembre 2019
Blancheton, Bertrand
(
ed.
)
-
Colloque "Vers le haut de gamme "made in France"" …
;
…
-
2021
Persistent link: https://www.econbiz.de/10012506893
Saved in:
8
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
9
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
10
Luxury brand advertising
Ko, Eunju
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012260268
Saved in:
1
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