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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Histoire économique et financière de la France / Animation de la recherche"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~subject:"France"
~subject:"Markenführung"
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France
Markenführung
Luxury goods
185
Luxusgüter
185
Consumer behaviour
151
Konsumentenverhalten
151
Brand management
80
Brand image
49
Markenimage
49
Luxury
45
Brand
43
Markenartikel
42
Internet marketing
28
Online-Marketing
28
Luxury brands
23
Social Web
21
Social web
21
Fashion
20
Mode
20
Beziehungsmarketing
18
Luxury brand
18
Product counterfeiting
18
Produktpiraterie
18
Relationship marketing
18
Marketing management
12
Marketingmanagement
12
Luxury consumption
11
Perception
11
Wahrnehmung
11
Personality psychology
10
Persönlichkeitspsychologie
10
Emotion
8
China
7
Customer value
7
Einzelhandel
7
Kundenwert
7
Retail trade
7
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6
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6
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6
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6
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Ko, Eunju
8
Phau, Ian
5
Seo, Yuri
4
Valette-Florence, Pierre
4
Filieri, Raffaele
3
Shukla, Paurav
3
Aiello, Gaetano
2
Bazi, Saleh
2
Borah, Sourav Bikash
2
Buil, Isabel
2
De Chernatony, Leslie
2
Gorton, Matthew
2
Hemonnet-Goujot, Aurélie
2
Jevons, Colin
2
Khalifa, Dina
2
Merrilees, Bill
2
Pantano, Eleonora
2
Purohit, Sonal
2
Radia, Karan Nilesh
2
Rokka, Joonas
2
Septianto, Felix
2
Sharma, Amalesh
2
Soni, Mauli
2
Yoon, Sukki
2
Achabou, Mohamed Akli
1
Ahujy, Vandana
1
Anido Freire, N.
1
Arora, Vibha
1
Ayres, Adriano
1
Banerjee, Madhumita
1
Banister, Emma
1
Bartikowski, Boris
1
Bilotta, Eleonora
1
Björk, Peter
1
Blancheton, Bertrand
1
Brinkmann, Nora
1
Buchanan-Oliver, Margo
1
Burns, Alvin C.
1
Cervellon, Marie-Cécile
1
Chailan, Claude
1
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Colloque "Vers le haut de gamme "made in France"" <2019, Paris-Bercy>
1
Frankreich / Comité pour l'Histoire Économique et Financière de la France
1
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Handbook of research on effective marketing in contemporary globalism
Histoire économique et financière de la France / Animation de la recherche
International journal of consumer studies
Journal of business research : JBR
The journal of brand management : an international journal
51
Journal of fashion marketing and management
31
Journal of retailing and consumer services
30
The journal of product & brand management
26
Journal of global fashion marketing : JGfM
16
International journal of retail & distribution management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
10
SpringerLink / Bücher
10
Journal of international consumer marketing
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
International marketing review
8
Psychology & marketing
8
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Cogent business & management
5
Global luxury : organizational change and emerging markets since the 1970s
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
The Oxford handbook of luxury business
5
European journal of marketing
4
International journal of contemporary hospitality management
4
International journal of wine business research : IJWBR
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Strategic change
4
Sustainable Luxury : An International Perspective
4
The service industries journal
4
Tourism management perspectives : TMP
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal
3
Building consumer-brand relationship in luxury brand management
3
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ECONIS (ZBW)
83
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83
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date (oldest first)
1
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
4
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
5
Sustainable strategies in the luxury business to increase efficiency in reducing carbon footprint
López, Belén
;
Rangel-Pérez, Celia
;
Fernández, Manuel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014229568
Saved in:
6
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
7
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
8
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
9
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
10
Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
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