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~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Histoire économique et financière de la France / Animation de la recherche"
~isPartOf:"International journal of consumer studies"
~subject:"France"
~subject:"Markenführung"
~type:"article"
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France
Markenführung
Luxury goods
15
Luxusgüter
15
Consumer behaviour
13
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13
Brand management
6
Brand
4
Brand image
4
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luxury
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Ahujy, Vandana
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Arora, Vibha
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Fuentes, Humberto
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Kolbe, Diana
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Nabi, Nazia
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O'Cass, Aron
1
Phau, Ian
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Purohit, Sonal
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Radia, Karan Nilesh
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Shimul, Anwar Sadat
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Handbook of research on effective marketing in contemporary globalism
Histoire économique et financière de la France / Animation de la recherche
International journal of consumer studies
Journal of business research : JBR
76
The journal of brand management : an international journal
50
Journal of retailing and consumer services
30
Journal of fashion marketing and management
28
The journal of product & brand management
25
Journal of global fashion marketing : JGfM
16
International journal of retail & distribution management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
9
Journal of international consumer marketing
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
8
International marketing review
8
Psychology & marketing
8
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Cogent business & management
5
Global luxury : organizational change and emerging markets since the 1970s
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
The Oxford handbook of luxury business
5
European journal of marketing
4
International journal of contemporary hospitality management
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Qualitative market research : an international journal
4
Strategic change
4
Sustainable Luxury : An International Perspective
4
The service industries journal
4
Tourism management perspectives : TMP
4
Young consumers : insight and ideas for responsible marketers
4
Australasian marketing journal
3
Building consumer-brand relationship in luxury brand management
3
Business horizons
3
Central European business review : CEBR
3
Contemporary case studies on fashion production, marketing and operations
3
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ECONIS (ZBW)
6
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1
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
2
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
3
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
4
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
5
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
6
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
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