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~isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"International journal of strategic business alliances"
~isPartOf:"Strategic management journal"
~type_genre:"Case study"
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Social Web
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Martinez-Ruiz, Maria Pilar
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Rozi Nor Haizan Nor
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Weiss, Jeff
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Wolf, Maxim Viktor
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Wu, Ying
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Yang, Huadong
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Yusmadi Yah Jusoh
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Zaheer, Akbar
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Handbook of research on integrating social media into strategic marketing
International journal of strategic business alliances
Strategic management journal
Industrial marketing management : the international journal for industrial and high-tech firms
25
Gabler Edition Wissenschaft
17
HMD : Praxis der Wirtschaftsinformatik
14
Journal of business research : JBR
10
Long range planning : LRP ; international journal of strategic management
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Public-private innovation networks in services
8
Research
7
Digital and social media marketing : a results-driven approach
6
International journal of networking and virtual organisations : IJNVO
6
Project management journal : PMJ
6
The journal of business & industrial marketing
6
Cases on strategic social media utilization in the nonprofit sector
5
Europäische Hochschulschriften / 5
5
Gabler Research
5
Handbook of social media management : value chain and business models in changing media markets
5
International journal of automotive technology and management : IJATM
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
4
Building networks and partnerships
4
Corporate social responsibility in the digital age
4
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
European journal of marketing : EJM
4
Field guide to case study research in business-to-business marketing and purchasing
4
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
4
International journal of business excellence
4
International journal of technology management : IJTM
4
Journal of marketing management : MM
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Schriftenreihe Strategisches Management
4
Strukturwandel und Strukturpolitik
4
Supply chain management : an international journal
4
Academy of Management journal : AMJ
3
Analyzing the strategic role of social networking in firm growth and productivity
3
Behavioral perspectives on strategic alliances
3
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
3
California management review
3
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ECONIS (ZBW)
12
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1
A network perspective on organisational architecture : performance effects of the interplay of formal and informal organization
Soda, Giuseppe
;
Zaheer, Akbar
- In:
Strategic management journal
33
(
2012
)
6
,
pp. 751-771
Persistent link: https://www.econbiz.de/10009552978
Saved in:
2
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
3
Distributed leadership and its applications in health care settings : social media perspective
Farzipour, Vida
- In:
Handbook of research on integrating social media into …
,
(pp. 303-323)
.
2015
Persistent link: https://www.econbiz.de/10011294563
Saved in:
4
Customer attitudes towards Internet banking and social media on Internet banking in the UK
Wang, Yen-Yao
;
Mohana Shanmugam
;
Hajli, Nick
;
Bugshan, Hatem
- In:
Handbook of research on integrating social media into …
,
(pp. 287-302)
.
2015
Persistent link: https://www.econbiz.de/10011294565
Saved in:
5
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
6
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
7
Value co-creation, social media, and Marketing 3.0 : towards the search for competitive advantage in firms
Garcia-Haro, Maria Angeles
;
Martinez-Ruiz, Maria Pilar
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 99-119)
.
2015
Persistent link: https://www.econbiz.de/10011294609
Saved in:
8
Understanding the use of social media for employer branding
Wolf, Maxim Viktor
;
Sims, Julian
;
Yang, Huadong
- In:
Handbook of research on integrating social media into …
,
(pp. 46-72)
.
2015
Persistent link: https://www.econbiz.de/10011294619
Saved in:
9
An examination of a reciprocal relationship between network governance and network structure
Bergenholtz, Carsten
;
Goduscheit, René Chester
- In:
International journal of strategic business alliances
2
(
2011
)
3
,
pp. 171-188
Persistent link: https://www.econbiz.de/10009387562
Saved in:
10
The impact of trust and formal control on interfirm knowledge transfer : an exploration of the micro-level foundations
Vos de Wael, Alexander
;
Faems, Dries
- In:
International journal of strategic business alliances
2
(
2011
)
1/2
,
pp. 69-90
Persistent link: https://www.econbiz.de/10008935613
Saved in:
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