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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International journal of cross cultural management"
~isPartOf:"International marketing review"
~isPartOf:"SpringerLink / Bücher"
~subject:"Brand management"
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Search: subject:"Cultural identity"
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Brand management
Cultural identity
92
Kulturelle Identität
92
Interkulturelles Management
35
Cross-cultural management
33
International marketing
30
Internationales Marketing
30
Consumer behaviour
27
Konsumentenverhalten
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21
National culture
16
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Kultur
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12
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Globalisierung
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cultural distance
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Seo, Yuri
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Belk, Russell W.
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He, Jiaxun
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Japutra, Arnold
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Monkhouse, Lien Le
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Handbook of research on international advertising
International journal of cross cultural management
International marketing review
SpringerLink / Bücher
Journal of business research : JBR
14
The journal of brand management : an international journal
8
Journal of international consumer marketing
5
Journal of international marketing
4
European journal of marketing : EJM
3
Journal of marketing management : MM
3
Asia Pacific journal of marketing and logistics
2
Brand management in emerging markets : theories and practice
2
Business history
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of global marketing
2
Journal of promotion management : JPM
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia-Pacific journal of business administration
1
Aspekte internationaler und interkultureller Umfragen
1
Best practices in international marketing
1
Brands : interdisciplinary perspectives
1
Brands and brand management : contemporary research perspectives
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Critical explorations
1
Critical perspectives on business and management
1
Cross cultural management : an international journal
1
EBL-Schweitzer
1
Ebrary online
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of international management : EJIM
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Framing the global book series
1
Global business & economics review
1
Handbook of research on ethnic and intra-cultural marketing
1
Handbook on cross-cultural marketing
1
Handel und Internationales Marketing / Retailing and International Marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
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International journal of business and globalisation : IJBG
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International review on public and non-profit marketing
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Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
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1
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
2
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
3
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
4
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
5
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
6
Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Pennemann, Karin
-
2013
Reciprocity between Retailer’s Corporate Image and Store Image -- The Effect of Perceived Brand Globalness on Retailer Brand Equity -- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success
Persistent link: https://www.econbiz.de/10014016753
Saved in:
7
Adoption of global consumer culture : the road to global brands
Ozsomer, Aysegul
- In:
Handbook of research on international advertising
,
(pp. 42-57)
.
2012
Persistent link: https://www.econbiz.de/10009513195
Saved in:
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