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~isPartOf:"Handbook of research on mobile marketing management"
~subject:"Direktmarketing"
~subject:"Mobile marketing"
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Direktmarketing
Mobile marketing
Mobile communications
18
Mobilkommunikation
18
Mobile Business
9
Mobile business
9
Mobile Marketing
8
Consumer behaviour
6
Internet marketing
6
Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Beziehungsmarketing
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Deutschland
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Mobile phone
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Viral marketing
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Virales Marketing
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Welt
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2001-2008
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2002-2007
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Akter, Shahriar
1
Barnes, Stuart J.
1
Brown, Mark
1
Carroll, Amy
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Drossos, Dimitris
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Eriksson, Carina Ihlström
1
Giaglis, George M.
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Karjaluoto, Heikki
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Kondo, Fumiyo N.
1
Lee, Dennis
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Lehto, Heikki
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Leppäniemi, Matti
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Link, Jörg
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McKenzie, Jonathon
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Muhlberger, Ralf
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Nakahara, Mariko
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Nasır, Süphan
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Reeh, Marc-Oliver
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Schumacher, Henrik
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Scornavacca, Eusebio
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Seidl, Franziska
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Uwadaira, Yasuhiro
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Vatanparast, Ramin
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Wiedmann, Klaus-Peter
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Handbook of research on mobile marketing management
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Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
2
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
3
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
4
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
5
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
6
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
7
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
8
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
9
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
10
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption
Kondo, Fumiyo N.
;
Uwadaira, Yasuhiro
;
Nakahara, Mariko
; …
- In:
Handbook of research on mobile marketing management
,
(pp. 323-345)
.
2010
Persistent link: https://www.econbiz.de/10003919384
Saved in:
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