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~isPartOf:"Handbook of research on mobile marketing management"
~subject:"Lieferantenmanagement"
~subject:"Mobilkommunikation"
~subject:"Website"
~type_genre:"Aufsatz im Buch"
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Lieferantenmanagement
Mobilkommunikation
Website
Mobile Marketing
8
Mobile communications
8
Mobile marketing
8
Marketing management
3
Marketingmanagement
3
Consumer behaviour
2
Innovation adoption
2
Innovationsakzeptanz
2
Konsumentenverhalten
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Mobile Business
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Mobile business
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2001-2008
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Beziehungsmarketing
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Bibliometrics
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Erfolgsfaktor
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Europa
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Europe
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Finland
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Finnland
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Gastronomie
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Market research
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Mobiltelefon
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Nachrichtentechnik
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Neuseeland
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Presseverlag
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Relationship marketing
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Barnes, Stuart J.
1
Brown, Mark
1
Carroll, Amy
1
Drossos, Dimitris
1
Eriksson, Carina Ihlström
1
Giaglis, George M.
1
Karjaluoto, Heikki
1
Lee, Dennis
1
Lehto, Heikki
1
Leppäniemi, Matti
1
Link, Jörg
1
McKenzie, Jonathon
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Muhlberger, Ralf
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Nasır, Süphan
1
Reeh, Marc-Oliver
1
Schumacher, Henrik
1
Scornavacca, Eusebio
1
Seidl, Franziska
1
Wiedmann, Klaus-Peter
1
Åkesson, Maria
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Handbook of research on mobile marketing management
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Cutting edge international research
1
Direct marketing
1
E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
1
E-consumers in the era of new tourism
1
Fallen die Unternehmensgrenzen? : Beiträge zur Außenorientierung der Unternehmensführung
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Innovative business practices : prevailing a turbulent era
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
1
Konjunktur, Wachstum und Wirtschaftspolitik im Zeichen der New Economy
1
Marketing in a digital world
1
Marketing in kleinen und mittleren Unternehmen
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
New economy in kleinen und mittleren Unternehmen
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
1
Wirtschaftsinformatik 2005 : eEconomy, eGovernment, eSociety ; mit 118 Tabellen ; [... 7. Internationale Tagung Wirtschaftsinformatik 2005 (WI2005), die vom 23. - 25. Februar 2005 an der Universität Bamberg stattfindet]
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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1
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
2
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
3
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
4
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
5
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
Saved in:
6
Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
7
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
8
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
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