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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~person:"Cheong, Yunjae"
~person:"Mainela, Tuija"
~person:"Mokoena, Alistair"
~person:"Wheeler, Colin"
~type_genre:"Article in journal"
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Cheong, Yunjae
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Handbook of social media management : value chain and business models in changing media markets
International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
5
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A framework for the sustainability of advertising agencies in an emerging economy : the case of South Africa
Mokoena, Alistair
;
Prinsloo, Johannes Jürgens
;
Gawlik, …
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 46-66
Persistent link: https://www.econbiz.de/10014232398
Saved in:
2
The advertising creative process : a study of UK agencies
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10011706479
Saved in:
3
Exploring advertiser's expectations of advertising agency services
Turnbull, Sarah
;
Wheeler, Colin
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 587-601
Persistent link: https://www.econbiz.de/10011613214
Saved in:
4
Intermediary roles in local mobile advertising : findings from a Finnish study
Komulainen, Hanna
;
Mainela, Tuija
;
Tähtinen, Jaana
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10011561336
Saved in:
5
Advertising agency operating efficiency
Cheong, Yunjae
;
Kim, Kihan
;
Combs, Justin
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10011536091
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