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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Advertising industry"
~subject:"Kundenintegration"
~subject:"Online-Marketing"
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Advertising industry
Kundenintegration
Online-Marketing
Social Web
39
Social web
39
USA
8
United States
8
Business model
7
Geschäftsmodell
7
Internet usage
6
Internetnutzung
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English
9
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Bodoky, Tamas
1
Krumsvik, Arne H.
1
Mai, Li-chuan Evelyn
1
Murschetz, Paul
1
Mühl-Benninghaus, Wolfgang
1
Orihuela, José Luis
1
Song, Sonya Yan
1
Sánchez-Tabernero, Alfonso
1
Urban, Agnes
1
Villanueva, Julián
1
Vukanovic, Zvezdan
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Wildman, Steven S.
1
Zlatanov, Biser
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Handbook of social media management : value chain and business models in changing media markets
Journal of business research : JBR
211
International journal of internet marketing and advertising : IJIMA
109
Journal of retailing and consumer services
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Technological forecasting & social change : an international journal
66
International journal of advertising : the review of marketing communications
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of marketing communications
59
Journal of promotion management : innovations in planning and applied research
53
Tourism management : research, policies, practice
49
International journal of hospitality management
48
SpringerLink / Bücher
47
Business horizons
46
Information systems research : ISR
46
Journal of management information systems : JMIS
46
The journal of product & brand management
45
Journal of internet commerce
41
Cogent business & management
40
International journal of technology marketing : IJTMkt
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of strategic marketing
37
The journal of brand management : an international journal
37
Springer eBook Collection
35
Journal of marketing
33
Marketing intelligence & planning
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Electronic commerce research
30
International journal of contemporary hospitality management
30
International journal of business information systems : IJBIS
29
Journal of electronic commerce research : JECR
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Psychology & marketing
28
Journal of advertising research
26
Journal of marketing management : MM
26
Journal of travel and tourism marketing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
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1
Two faces of growth : linking customer engagement to revenue streams
Zlatanov, Biser
- In:
Handbook of social media management : value chain and …
,
(pp. 289-310)
.
2013
Persistent link: https://www.econbiz.de/10009762874
Saved in:
2
Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
Vukanovic, Zvezdan
- In:
Handbook of social media management : value chain and …
,
(pp. 269-288)
.
2013
Persistent link: https://www.econbiz.de/10009762875
Saved in:
3
Social networks as marketing tools for media companies
Sánchez-Tabernero, Alfonso
;
Villanueva, Julián
; …
- In:
Handbook of social media management : value chain and …
,
(pp. 161-178)
.
2013
Persistent link: https://www.econbiz.de/10009762887
Saved in:
4
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
5
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
Saved in:
6
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
7
Customer integration and Web interactivity : a literature review and analysis of the role of transaction costs in building value Webs
Murschetz, Paul
- In:
Handbook of social media management : value chain and …
,
(pp. 775-794)
.
2013
Persistent link: https://www.econbiz.de/10009763838
Saved in:
8
Towards a typology of strategies for user involvement
Krumsvik, Arne H.
- In:
Handbook of social media management : value chain and …
,
(pp. 657-670)
.
2013
Persistent link: https://www.econbiz.de/10009763874
Saved in:
9
Evolution of strategy and commercial relationships for social media platforms : the case of YouTube
Song, Sonya Yan
;
Wildman, Steven S.
- In:
Handbook of social media management : value chain and …
,
(pp. 619-632)
.
2013
Persistent link: https://www.econbiz.de/10009763877
Saved in:
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