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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~subject:"Advertising industry"
~subject:"Online-Marketing"
~subject:"Value creation"
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Advertising industry
Online-Marketing
Value creation
Social Web
39
Social web
39
USA
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8
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7
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6
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English
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Brown, Charles
1
Khajeheian, Datis
1
Kunz, Reinhard
1
Mai, Li-chuan Evelyn
1
Mühl-Benninghaus, Wolfgang
1
Orihuela, José Luis
1
Song, Sonya Yan
1
Sánchez-Tabernero, Alfonso
1
Villanueva, Julián
1
Vukanovic, Zvezdan
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Werning, Stefan
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Wildman, Steven S.
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Handbook of social media management : value chain and business models in changing media markets
Journal of business research : JBR
198
International journal of internet marketing and advertising : IJIMA
110
Journal of retailing and consumer services
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Industrial marketing management : the international journal for industrial and high-tech firms
61
International journal of advertising : the review of marketing communications
59
Technological forecasting & social change : an international journal
59
Journal of marketing communications
58
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
48
SpringerLink / Bücher
47
Business horizons
46
Information systems research : ISR
46
International journal of hospitality management
46
The journal of product & brand management
44
Journal of internet commerce
40
Cogent business & management
39
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
36
Springer eBook Collection
36
International journal of technology marketing : IJTMkt
34
The journal of brand management : an international journal
33
Marketing intelligence & planning
32
Journal of strategic marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing
27
Journal of marketing management : MM
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Journal of advertising research
26
Journal of electronic commerce research : JECR
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of travel and tourism marketing
25
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Psychology & marketing
24
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ECONIS (ZBW)
8
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1
Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
Vukanovic, Zvezdan
- In:
Handbook of social media management : value chain and …
,
(pp. 269-288)
.
2013
Persistent link: https://www.econbiz.de/10009762875
Saved in:
2
Media management and social media business : new forms of value creation in the context of increasingly interconnected media applications
Kunz, Reinhard
;
Werning, Stefan
- In:
Handbook of social media management : value chain and …
,
(pp. 253-267)
.
2013
Persistent link: https://www.econbiz.de/10009762877
Saved in:
3
Social media, aggregation and the refashioning of media business models
Brown, Charles
- In:
Handbook of social media management : value chain and …
,
(pp. 219-238)
.
2013
Persistent link: https://www.econbiz.de/10009762880
Saved in:
4
Social networks as marketing tools for media companies
Sánchez-Tabernero, Alfonso
;
Villanueva, Julián
; …
- In:
Handbook of social media management : value chain and …
,
(pp. 161-178)
.
2013
Persistent link: https://www.econbiz.de/10009762887
Saved in:
5
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
6
New venture creation in social media platform : towards a framework for media entrepreneurship
Khajeheian, Datis
- In:
Handbook of social media management : value chain and …
,
(pp. 125-142)
.
2013
Persistent link: https://www.econbiz.de/10009762892
Saved in:
7
The usage and advertising effects of social media in China
Mai, Li-chuan Evelyn
- In:
Handbook of social media management : value chain and …
,
(pp. 819-832)
.
2013
Persistent link: https://www.econbiz.de/10009763830
Saved in:
8
Evolution of strategy and commercial relationships for social media platforms : the case of YouTube
Song, Sonya Yan
;
Wildman, Steven S.
- In:
Handbook of social media management : value chain and …
,
(pp. 619-632)
.
2013
Persistent link: https://www.econbiz.de/10009763877
Saved in:
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